Email newsletters are a big hit amongst publishers. They generate big ad dollars and further engage audiences. While the term “win-win situation” is rather cringe-worthy, writes Mirabel Technologies’ Christie Calahan, it is actually the perfect way t
Madeleine Wilson has been promoted to the position of Fashion Advertising Director of British GQ and is also named Associate Publisher, Fashion of GQ Style, it was announced yesterday.
Such is the rate of change in digital marketing, that there is no blueprint or template for marketers to follow. The key, as New Scientist’s Chloe Thompson tells Meg Carter, is to be constantly trying and testing new things.
Future has announced the appointment of Luke Edson as its US Chief Revenue Officer, effective from the 29th January 2018.
Two leading cross-industry standards bodies in the UK and US this week announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption.
The Midland News Association (MNA) has launched a new digital agency to meet the demand for high quality search marketing services.
Miles 33 has announced that DC Thomson Media has selected the Gemstone sales suite for their publishing business operations.
Time Out London launches first standalone travel magazine as part of a multi-channel campaign for Marriott Rewards Moments.
Hearst UK yesterday announced the appointment of two new Group Agency Directors, Sarah Tsirkas and Joni Morriss.
Hearst UK has partnered with Smart Energy GB to launch a fully integrated campaign led by video and supported through branded content and social activation.
Guardian Media Group yesterday announced new roles for two of its senior team, Ian McClelland and Evelyn Webster.
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.
When it comes to winning over consumers in this year’s battle of the Christmas ads, authenticity and humour have come out on top according to a study that measured viewers’ emotions by tracking their facial expressions as they watched the ads.
Newsworks last week announced the winners of its 2017 Planning Awards, chosen by a jury of 19 client and agency judges, led by Zaid Al-Qassab, chief brand and marketing officer at BT Group.
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.
