The IAB UK has released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – ie optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand
James Evelegh's editorial from this week's edition of InPubWeekly.
Meetrics says it has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.
GQ and Gucci yesterday announced the second installation of the five-part film series: “The Performers,” curated by Dylan Jones, Editor-in-Chief of British GQ.
The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns.
IAB UK yesterday launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.
Free distribution and brand to hand are growth areas for publishers. It drives awareness and increases ABC countable circulation. Good planning is key for a successful campaign. Marketforce’s Alan Edwards has five top tips for ensuring success.
YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.
Shortlist Media yesterday announced the appointment of Sam Bird to the newly created role of executive director, Family - its creative studio.
Trinity Mirror has found retailer B&M to be the most relevant brand in the UK, coming out on top of its inaugural Brand Relevance Index.
PCS, the publishing software developer, has announced a number of changes to its board of directors.
Channel 5 has appointed News UK’s branded content division, Bridge Studio, for an integrated print, digital and social campaign to help the broadcaster showcase the range and quality of its content.
Shortlist Media yesterday announced the appointment of Seb Randle to the newly created role of regional sales director across all its brands, including ShortList, Stylist, Emerald Street and Mr Hyde.
Bauer Media this week announced Rakuten TV, the video-on-demand service, as the exclusive headline sponsor of its annual Empire Awards ceremony taking place in London’s Roundhouse on 18 March 2018.
News UK’s commercial division The Bridge is to launch a new tool that takes brands’ social content and amplifies it across The Sun, The Times and The Sunday Times’ websites and social channels.
