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IAB UK analysis demonstrates digital display is effective
The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns.
Advertising/commercial
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IAB UK Refreshes Brand and Launches New Website
IAB UK yesterday launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.
TOP TIPS
Putting your Brand into the Right Hands!
Free distribution and brand to hand are growth areas for publishers. It drives awareness and increases ABC countable circulation. Good planning is key for a successful campaign. Marketforce’s Alan Edwards has five top tips for ensuring success.
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YouTube gets JICWEBS’ brand safety certification
YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.
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Shortlist Media hires executive director to lead Family
Shortlist Media yesterday announced the appointment of Sam Bird to the newly created role of executive director, Family - its creative studio.
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Trinity Mirror reveals UK’s most relevant consumer brand
Trinity Mirror has found retailer B&M to be the most relevant brand in the UK, coming out on top of its inaugural Brand Relevance Index.
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PCS announce changes to Board of Directors
PCS, the publishing software developer, has announced a number of changes to its board of directors.
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Channel 5 appoints News UK’s Bridge Studio for integrated brief
Channel 5 has appointed News UK’s branded content division, Bridge Studio, for an integrated print, digital and social campaign to help the broadcaster showcase the range and quality of its content.
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Shortlist hires Regional Sales Director
Shortlist Media yesterday announced the appointment of Seb Randle to the newly created role of regional sales director across all its brands, including ShortList, Stylist, Emerald Street and Mr Hyde.
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Rakuten TV announced as Headline Sponsor for Empire Awards
Bauer Media this week announced Rakuten TV, the video-on-demand service, as the exclusive headline sponsor of its annual Empire Awards ceremony taking place in London’s Roundhouse on 18 March 2018.
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News UK launches Social Amp
News UK’s commercial division The Bridge is to launch a new tool that takes brands’ social content and amplifies it across The Sun, The Times and The Sunday Times’ websites and social channels.
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FT appoints joint leaders of global advertising team
The Financial Times last week announced the appointment of two leaders for its global advertising team.
COMMENT
Drain the swamp
James Evelegh's editorial from this week's edition of InPubWeekly.
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Premium editorial sites outperform social media for long-term memory encoding
A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42% stronger when people view ads on premium editorial sites than when they see the same ads on socia
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Newscycle Solutions acquires Media Services Group
Newscycle Solutions, a provider of software technologies for the media industry, this week announced the acquisition of Media Services Group, a supplier of integrated digital publishing, magazine advertising, and event management software for the glo
