News
IAB research: average household now owns 7.4 internet devices
Due to nearly four in 10 (37%) British households buying a tablet in the last year, the average household now owns 7.4 devices that connect to the internet.
Advertising/commercial
News
New company to be created for audience measurement of newsbrands and magazines
The Publishers Audience Measurement Company (PAMCO) will next year replace the National Readership Survey Ltd. (NRS) as the organisation which oversees the audience figures for newspapers and magazines.
News
News UK Commercial launches Access One
Yesterday, News UK Commercial launched ‘Access One,’ a new advertising approach that gives advertisers a single point of access to print and tablet readers of The Times and The Sunday Times editions.
News
Grazia launches ‘Shoespaper’ with OFFICE Shoes
Bauer Media’s Grazia, the weekly glossy magazine for women, has announced an exclusive partnership with OFFICE to promote OFFICE’s profile amongst new customers and position them as the destination footwear brand.
News
Joe Doherty jets into Mail Newspapers Advertising
Mail Newspapers Advertising yesterday revealed that it had appointed Joe Doherty as its new Head of Travel Advertising.
News
GroupM welcomes PATS
GroupM, the media agency, has signed up to the Publisher Advertising Transaction System (PATS) to simplify and improve transactions with the six leading UK national newspaper groups.
News
P&G earns ABC certification for Online Behavioural Advertising
Procter & Gamble (P&G) has become the first advertiser to obtain the EDAA Trust Seal for best practice in Online Behavioural Advertising.
News
Lisa Batty appointed Marketing Director, Time Inc. UK Advertising
Time Inc. UK has appointed Lisa Batty as marketing director, Advertising. Lisa takes up her role with immediate effect, reporting to Amanda Wigginton, director of Insight.
VIEW FROM THE STATES
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Predictably, writes Karlene Lukovitz, the latest developments on these shores can be viewed as positive, exhilarating progress; neutral change; unfortunate but necessary change; or steps backward, depending on the beholder's agenda and background. In
REVIEW
Shift 2015 – Context is Queen
Newsworks’ Shift 2015 event, held in February at the British Library, focused on ‘context’ – an area where traditional newsbrands score highly, but one which is perhaps undervalued by automated trading algorithms. Ray Snoddy reviews the day’s discuss
News
AOP Premium Publisher Alliance Announced in UK
The Association of Online Publishers (AOP) yesterday announced the formation of a premium publisher alliance for the UK, empowering publishers to capitalise on increasing demand for scale and quality in programmatic advertising.
News
Hearst celebrates female advertising industry icons
Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, Harper’s Bazaar and Esquire yesterday announced its recognition of three senior female industry executives.
News
Leading digital publishers launch Pangaea Alliance
Four of the world’s most influential and innovative publishers this week unveiled the Pangaea Alliance, a new digital advertising proposition that will allow brands to collectively access “a highly influential global audience via the latest programma
News
Hearst-Rodale appoints Luke Robins
Hearst-Rodale, publisher of Men’s Health, Runner’s World and Women’s Health has appointed Luke Robins to the position of Sales Director, Hearst-Rodale, and Associate Publisher, Men’s Health.
News
PageSuite targets US market
PageSuite have appointed Malcolm McGrory Senior Sales Consultant, to help accelerate their growth in the North American market, particularly in the newspaper sector.
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