New for 2016, the ‘Best use of insight’ category will recognise entries that highlight the role of insight when planning campaigns, while the ‘Effectiveness award’ is focused on the role newsbrands play in boosting ROI, following the release of Newsworks’ biggest ever research project, which provides quantitative proof of newsbrands’ effectiveness.
The jury:
Jude Bridge, executive director marketing, fundraising & public affairs, Marie Curie Cancer Care
Kristof Fahy, chief marketing officer, Ladbrokes
David Fletcher, chief data officer, MEC London
David Grainger, chief strategy officer, m/Six
Dan Hagen, chief strategy officer, Carat
Mark Holden, head of strategy, Arena Media
Richard Huntington, chief strategy officer, Saatchi & Saatchi
Stephen Knight, owner & CEO, Pimento
Alistair MacCallum, chief executive, M2M
Tim Pearson, chief executive officer, MGOMD
Kirsty Redfearn, consumer marketing, MasterCard Europe
Vanessa Clifford, interim CEO, Newsworks
Denise Turner, insight director, Newsworks
Vanessa Clifford, interim CEO at Newsworks, said: “Each year our awards attract some excellent entries and showcase brilliant work. I have no doubt that this year will continue to live up to the high standards that we've come to expect. To recognise the importance of insight and effectiveness in the planning process we have added two new categories this year. We’re looking forward to reading all of the entries.”
The 2016 awards feature seven categories in total, plus a chair's award. The categories include best newspaper campaign, best newsbrand campaign, best topical campaign, best content partnership an omnimedia award, best use of insight and an effectiveness award.
The deadline for entries is 30 September 2016. An awards celebration will take place on the evening of 30 November 2016 at the Century Club, London.
