Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology firm RadiumOne.
Metro has today joined forces with the new West End musical Aladdin to create a glossy cover wrap with a difference – on 50,000 copies of the newspaper in London.
Metro has undergone a significant restructure in its commercial team, to support a greater understanding of clients’ entire businesses, from strategy through to investment.
Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.
NikeLab has partnered exclusively with GQ Video to present ‘Federer Unlimited’ starring Roger Federer, live on the GQ Video channel now.
Bauer Media has announced that Superdrug’s ‘My Little Star’ baby range has partnered with Mother & Baby magazine, its pregnancy, baby and toddler magazine.
Nielsen yesterday announced it has completed its acquisition of Repucom, a global leader in sports measurement, evaluation and intelligence.
RAM, one of the world's leading media research companies, has begun to collaborate with Cint, the platform for sharing and sourcing online insights.
Miles 33 has announced that the Newbury Weekly News successfully went live with the Gemstone advertising suite that includes Production Tracking, Credit Management and Accounts Receivables.
Metro yesterday launched a refreshed version of its digital edition app, which it says will provide a unique opportunity for advertisers.
Bauer Media has announced that Pandora has partnered with Grazia as the exclusive jewellery sponsor for Grazia’s first ever community issue, produced in conjunction with Facebook.
AOP, the Association of Online Publishers, on Friday announced that it has sold its premium publisher aggregated solution, Symmachia Ltd, for an undisclosed amount to programmatic experts Intrinsic Europe.
Immediate Media Co yesterday unveiled Imagine, its new creative and content studio formed to deliver innovative, audience-led solutions for commercial partners.
The Financial Times has acquired a controlling stake in Alpha Grid, a London-based media company specialising in the development and production of quality branded content across a range of channels, including broadcast, video, digital, social and eve
Marketing technology business RadiumOne has appointed Craig Tuck to the newly created position of UK managing director.
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