You won’t find many people who think that having a complete picture of your customer base is anything other than a good idea. So, why do many publishers soldier on without one, or make do with an inadequate CRM solution?
The Data Protection Network has announced a new award – The DPN Rosemary Smith Award for Responsible Marketing – in honour of Rosemary, who died in April.
ESco has just completed the migration of five brands from another bureau to ESco’s own subscription team for Emap Publishing.
The Guardian announced last week that it has reached 1 million YouTube subscribers on its main video channel.
ESco has successfully migrated NME and Uncut to ESco as part of the recent purchase by existing client BandLab UK Ltd.
Self Select now can offer UK and European publishers free publication distribution into Spain along the Costas with ‘Self Select Media’.
NFRN National President Stuart Reddish has thanked the publisher of the i for accompanying a price rise on its weekend edition with pro rata terms.
The Institution of Engineering and Technology chose AdvantageCS to power its webshop and sales order processing and went live in August.
Air Business continues its commitment to keeping its customers’ data secure through gaining BS 10012 (Personal Information Management System) certification for distribution and subscriptions.
Last week, The Atlantic launched a digital subscription service, making available three new subscription plans and introducing a metered model on the site.
Incisive Media claims to be one of the first B2B media owners to mail its magazines using recycled paper wrappers, replacing single-use plastics.
Gold Key Media has partnered with the Conservative Party for what’s likely to be one of the most closely watched party conferences in recent times.
Some people question the need for circulation audits for print magazines, because publishers now distribute content through so many other channels. Tim Langford sounds a note of caution.
Publishers have no shortage of data; the problem is that in its raw state, it’s of little use. It needs to be properly structured and integrated. Is yours? Why not?
The NFRN has announced that after 100 years of being based predominantly in London, it is to relocate its head office out of the capital.
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