B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
Condé Nast today announced the launch of Vogue Business in China, a new business media title, offering a future-focused and globalised perspective on the fashion, beauty and luxury industries.
For the twelve months ended 30 September 2019, DMGT has reported revenues of £1,411 million, 2% higher than last year on an underlying basis.
De Montfort University Leicester has signed a new partnership with magazine publisher and audio business Bauer Media, to create career opportunities.
In line with its sustainability targets, Haymarket Media Group has begun to eradicate plastic mailing film from its supply chain.
The end of the year is always a good time to take stock. What are the big trends shaping the publishing sector and what should we be looking out for next year? We ask AdvantageCS’s Philippe van Mastrigt for his insights.
dmg events, an international events company, has appointed Sunny Bath to the role of Vice President for Data Management.
Expo 2020 Dubai have signed an agreement with Informa that will bring some of the region’s major business and entertainment events to Dubai Exhibition Centre, co-located at the next World Expo.
The winners of this year’s PPA Scottish Magazine Awards were announced on 28 November, at a celebratory party at The Hub in Edinburgh.
Incisive Media has announced the launch of the Women in Law Awards 2020, a new event taking place at the Hilton London Bankside in June.
Journalists are under pressure to produce lots of great content, but find themselves spending too much time on repetitive, non-creative tasks. Help is at hand, says Sprylab’s Esra Celebi: let Artificial Intelligence take the strain.
Immediate Media Co this week announced that Daniel Griffiths has been appointed Editor of Essential Kitchen & Bathroom Business.
Centaur Media this week announced two senior appointments at Xeim, the group's portfolio of marketing brands.
Dennis on Friday announced the appointment of Daniel Powell-Rees as Revenue Operations Director.
How many systems do you use across your business? Lots? In which case, you’ll not be benefiting from cost savings, better intel, automation, security and GDPR compliance. As Affino’s Markus Karlsson and Jonathan Collins tell us, less can be more…
Is print becoming to magazines what vinyl is to music? The digital revolution has been shaking up both of these creative industries but, writes Dickon Ross, the story so far has been a little different for each.
