News
Future strengthens licensing team
Future, the special-interest media group and leading magazine licensor, has announced the appointment of a new UK Digital Content Syndication Manager, James Watson.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
London Bass Guitar Show Success
Just shy of two thousand people attended The London Bass Guitar Show at London Olympia this past weekend, claim the organisers.
News
Denmaur appoints new marketing manager
Denmaur Independent Papers, one of the UK’s leading independent paper merchant groups, has continued its staff expansion with the announcement of the appointment of Andy Bruguier to the role of Marketing Manager.
News
FIPP launches second Innovations in Magazines World Report
The second Innovations in Magazines 2011 World Report identifies, monitors and dissects brilliant innovations in magazines which deliver new readers, revenues and relevance to magazines around the world.
News
FHM 100 Sexiest Red Carpet Event
FHM Magazine is to celebrate its 100 Sexiest Women in the World 2011 with a glamorous red carpet event.
News
The Economist launches new posters
The Economist has launched a new set of posters for its “Where do you stand?” ad campaign.
FEATURE
July-Dec 2010 ABCs: a media buyer’s view
Is the cult of celebrity dead? Dramatic circulation falls and increasingly frantic marketing activity point to tough times ahead for the celebrity weeklies. Richard Isaac looks at these and other trends thrown up by the recent ABCs.
FEATURE
How to let your emotions get the better of you
If human beings are as rational as many people claim, asks copywriter Andy Maslen, why do so many buy stuff they don’t need (like magazine subscriptions)? And how can we turn emotions into powerful selling weapons?
FEATURE
The Ten Most Influential Made-in-Britain Magazines
A handful of new magazines might be launched in 2011. It's unlikely, writes David Hepworth, that any will be titles to write their names all over the times. These are timid days and it's difficult to imagine any new titles having the kind of impact t
FEATURE
Stevie Spring - interview
Stevie Spring seems to have been at Future forever, but in fact joined the special interest media company as recently as 2006, having worked across a wide variety of media companies. Stevie tells Meg Carter why the last year has been the most hectic
FEATURE
When Reading is a Pleasure
The death of the print magazine has been widely forecast, but, writes Peter Jackson, this fails to take into account the nature of the reading experience across different platforms and the unique, sensory pleasure of print.
News
Future to launch new craft magazine Mollie Makes
Future has announced that it is launching Mollie Makes, a new monthly magazine focusing on contemporary fabric crafts.
News
Stevie Spring is new PPA Deputy Chair
Stevie Spring, Chief Executive of Future plc, is to be the new incoming Deputy Chair of the Professional Publishers Association (PPA), effective from April 1.
News
GQ & Help For Heroes announce partnership
GQ has unveiled a partnership with the charity Help for Heroes, an organisation that offers practical and direct support for wounded members of the Armed Forces.
News
InStyle & Selfridges launch beauty advice page on Facebook
Fashion and beauty title InStyle has teamed with Selfridges to launch Best Advice We’ve Ever Heard – a multi-platform little black book of secret beauty advice.
