News
Grazia’s 3D walk-in, talking issue
Bauer Media have announced that this week’s issue of Grazia will be a groundbreaking ‘Walk-in, Talking’ issue, harnessing the latest 3D technology and taking it to a new level.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Polestar renews contract with J&G
Polestar UK Print has renewed its waste management contract with print waste specialists J & G Environmental for a further two years.
News
More Magazine and Miss Selfridge Partner for Campaign
more Magazine, the “fastest growing lifestyle glossy” on the newsstand, and Miss Selfridge have teamed up to run a ‘Style Of The Day’ campaign.
News
Future’s Slash Fan Pack Tops Music Charts
Future, the special-interest media group, celebrates its first music number one, as its Fan Pack, Classic Rock Presents: Slash has been propelled to the top of Play.com’s music pre-order chart – ahead of its release on UK newsstands on Wednesday, 7th
News
Helenor Gilmour appointed first lady Chairman of PPA Scotland
Helenor Gilmour of D.C. Thomson & Co has taken office as the first lady Chairman of PPA Scotland.
News
Haymarket and MT to produce CBI Business Summit
Management Today and Haymarket Event Management have won a competitive pitch to produce the Confederation of British Industry (CBI)’s annual Business Summit.
News
Sewells strengthens team to deliver new products
The leading automotive research company Sewells has strengthened its team with two key appointments.
News
New editor for Mountain Bike Rider
Keith Foster, publishing director of IPC Inspire's cycling titles, has announced the appointment of Matthew Hampton as the new editor of Mountain Bike Rider (MBR).
News
iSUBSCRiBE Launches Gift Cards in Clinton Stores
From this month, iSUBSCRiBE, the online magazine and newspaper subscription company will have an in-store retail presence in over 530 Clinton Cards stores across the UK.
News
Now’s charity issue
Now has partnered with Sport Relief to produce an exclusive special issue this week – packed with Sport Relief celebrities and with a charity donation of 5p from every issue sold in the UK.
News
Pony sports brand new look
Pony Magazine, the horsy teen magazine, has a “fabulous” new look for its May issue which comes with a free novel from Olympic eventing medallist, Pippa Funnell.
News
Martin Robinson is new deputy editor at NME
NME editor Krissi Murison has named Martin Robinson as the magazine’s new deputy editor.
FEATURE
How much is customer service worth?
Customer service matters. That is an unchallengeable fact of our modern consumer-focused world. Yet how much is it worth to the bottom line? And which aspects matter most to magazine subscribers particularly in terms of affecting their intention to r
FEATURE
Do you know where the value lies in your publication?
Tunnel vision is an occupational hazard for publishers. The relentless and unforgiving publishing schedule means that publishers rarely take time out to ask how their content is actually being used by their readers. Yet, says Anthony Ray, the readers
FEATURE
On the cover of a magazine
The cover is your best and most regular opportunity to hook those legions of people who know you, but don’t buy you. It’s your big chance, so don’t blow it with a last minute confusion of words and pictures. Plan it carefully and lovingly, says Peter
