News
Harvard Business Review redesign
Harvard Business Review kicks off the New Year with a double issue and a brand new look.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Total Film names the decade’s greatest movies
Total Film, the movie magazine and website, has named “There Will Be Blood” as the decade’s greatest movie, in a poll of critics to celebrate the end of the noughties.
News
Optima goes into administration
One of the UK’s leading subscription bureaux, Optima, went into administration earlier this week.
News
Royal Mail raises prices from April 2010
Royal Mail has announced that the price of First and Second Class stamps for standard letters weighing up to 100g would rise by 2p, to 41p and 32p respectively, from 6 April 2010.
News
What Car? launches in Romania
The Haymarket title What Car? is now available in print and online in Romania, after a dual launch designed to make the product stand out among Romania’s motoring titles.
News
NME Radio launches on national DAB
NME Radio has announced its launch on National DAB increasing the station’s availability across the UK.
News
Stuff magazine launches IT helpline
Haymarket’s Stuff magazine has partnered with Dell Computers to launch a new IT helpline for readers.
News
Wallpaper’s augmented reality special
Wallpaper*, the international design, fashion and lifestyle magazine, is bringing its January ‘Next Generation’ issue to life with an augmented reality cover and a special feature enhanced with AR technology.
News
Polestar Colchester gains ISO 14001
Polestar Colchester has been awarded ISO 14001 accreditation, becoming the final web offset company within the group to achieve this status and bringing the total number of Polestar companies with the standard to six.
News
WMM will move to Brazil in 2010
FIPP will hold its international licensing, joint venture and syndication event, Worldwide Magazine Marketplace, WMM, in Sao Paulo, Brazil in autumn 2010 with a date and venue to be confirmed in the new year.
News
IHT publishes year-end mag
The International Herald Tribune (IHT) has published The International Herald Tribune magazine, a year-end publication which presents a roster of illustrious contributors from a wide spectrum of disciplines and countries to contemplate the global age
News
Two Sides welcomes 12 new members
Two Sides, the UK initiative to promote the responsible production of print and paper, has reported the continued growth of its membership and welcomes twelve new members to its campaign.
News
New editor for SHE Magazine
The National Magazine Company has announced the appointment of Claire Irvin, as the new Editor of SHE magazine.
News
Haymarket’s Martin Durham to step down
Following his announcement last week that he has decided to retire as executive chairman of the Haymarket Media Group as from January 2010, Lord Heseltine said today that it is with much regret that Martin Durham is leaving the company at the same ti
News
Gov applauds publishers’ recycling achievements
Magazine publishers have won praise from the Department for Environment, Food and Rural Affairs (Defra) for demonstrating the industry’s green credentials.
