B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
In a special address to attendees at the Association of Indian Magazines Congress in New Delhi, India, last week, FIPP president and CEO, Chris Llewellyn said that the media industry in India has reasons to be positive.
Company magazine is to launch a dedicated bi-annual stand-alone style magazine offering the best High Street fashion for the saavy shopper.
UPM is featured in Nordic Carbon Disclosure Leadership Index (CDLI 2009 Nordic). This index is based on Carbon Disclosure Project's (CDP) analysis on 200 Nordic companies.
Ian Cooke has recently joined Garnett Dickinson Group to become Sales Director (Print Group) which covers Garnett Dickinson Print and Acorn Web Offset.
United Business Media Limited has released the following Interim Management Statement:
Newsstands in Thailand this week are carrying the first issue of a local edition of Haymarket football title FourFourTwo.
Quark has announced the availability of XPressMath, free XTensions software for QuarkXPress 8, which enables users to create high quality mathematical equations within QuarkXPress projects.
Green Pea Publishing and Pageant Media lead the shortlist for the Independent Publisher Awards 2009.
Fresh from his first Formula One World Drivers’ Championship, the story of Jenson Button, in ‘bookazine’ format.
Publishing Expo has opened its visitor registration for the 2010 show.
Two leading media brands serving the international aviation industry have committed to independent audits of circulation and web traffic by BPA Worldwide.
IPC Media's International department, part of the licensing and syndication division IPC Plus, has announced the launch of an Indonesian edition of Livingetc, its modern homes magazine.
Kodak and Haymarket’s printweek.com have launched a Kodak microsite aimed at the UK print community.
United Business Media has announced that it has won the Business Impact Award in the Social Business Software Awards at JiveWorld09.
InStyle, the fashion and style magazine from IPC Southbank, has devised a creative campaign using a striking paper technique to promote the Vivienne Westwood fragrance line by Coty Prestige.
