The Atlantic announces new ad-blocker strategy
Starting this week, The Atlantic will offer visitors using an ad or script blocker two options: to whitelist TheAtlantic.com, or purchase a new ad-free subscription to the site.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Starting this week, The Atlantic will offer visitors using an ad or script blocker two options: to whitelist TheAtlantic.com, or purchase a new ad-free subscription to the site.
Newsquest Media Group announced yesterday the launch of a new education platform enabling people to review and select the right school or college in their local area.
A new report from The World Editors’ Forum (WEF), the network for editors within WAN-IFRA, explores how news media are managing conversations with their audiences in an increasingly toxic online environment; and highlights best practice where comment
Guardian News & Media has announced the appointment of Zach Brand as chief digital officer.
Mail Brands UK and Metro are partnering exclusively with the NSPCC to launch and promote its charity Christmas campaign, which will offer up thousands of lights on London’s Oxford Street to be named by members of the public.
Consumers’ obsession with their phones meant the amount companies spent on mobile advertising rose at its fastest rate for two years to a record high, according to new research from the Internet Advertising Bureau.
Deputies Alan Muir and Kieran McDaid have been appointed Sun editors after successful stints in an acting editor role.
The winners travelled from near and far to Vienna to receive their awards at a gala dinner celebration Tuesday night after the second day of WAN-IFRA’s World Publishing Expo.
Groupe Rossel, the Franco-Belgian publishing group headquartered in Brussels, has chosen Lineup Systems to manage its entire advertising booking management system across all of its businesses and 100+ publications in France and Belgium.
Mail Newspapers today announces the opening of the new online Mail Shop, which the company describes as an inspirational online shopping destination featuring a wide range of quality, branded products.
Zeitung in der Schule (ZiS – News at School), an initiative founded by the Austrian Newspaper Association (VÖZ), has been honoured as a Center of Youth Engagement Excellence by WAN-IFRA, for its innovative News in Education programs that have reached
A new initiative that sees journalism students being taught and trained in the newsroom of a regional daily paper has been successfully launched at the Southern Daily Echo.
News retailers were dealt a double body blow on Wednesday, says the NFRN, with the publisher of the Daily Mail announcing a cut in margin on its Saturday edition as a production glitch caused chaos in the north of England.
DMD Germany’s expansion incorporates increased warehouse capacity in a new location.
Bloomberg Media has announced expanded marketing services capabilities, hiring agency veteran Steven Feuling from Dentsu Aegis Network to lead a strategic effort to become the leading partner to B2B clients around the world and those aiming to reach