Gold Key Media partners with i newspaper at Tory conference
Through Gold Key Media's targeted event placement service, the i newspaper was distributed inside the Conservative Party Conference at the ICC in Birmingham last week.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Through Gold Key Media's targeted event placement service, the i newspaper was distributed inside the Conservative Party Conference at the ICC in Birmingham last week.
Johnston Press is expanding its digital and commercial sales teams with the appointments of new senior members across the UK and Northern Ireland.
vjoon GmbH this week released Version 7 of its cross-media publishing platform vjoon K4. Featuring two new browser-based approval management modules, it affords brands, agencies and publishers the opportunity to produce content in a remarkably intuit
This week, the Financial Times launched the new version of its website, transformed, it says, to meet the needs of the next generation of readers.
The Daily Mail this week announced that it will be increasing the cover price of its Saturday edition from 90p to £1.00 this weekend, the first price increase in five years.
While the countdown continues for next week’s World Publishing Expo in Vienna, WAN-IFRA announced yesterday that next year’s revamped event will be returning to Berlin.
ESI Media, publisher of The Independent and the London Evening Standard, yesterday launched a new piece of audience insight – ‘Achievement’ – which, it says, reverses traditional assumptions about what achievement means to people.
Mail Plus, the paid-for digital edition of the Daily Mail and The Mail on Sunday, has become the first news brand to offer its entire daily newspaper content through Alexa, Amazon’s recently-launched cloud-based voice service and the power behind the
Guardian News & Media has announced the creation of new virtual reality team to be led by Francesca Panetta, executive editor, virtual reality and Adam Foley, commercial strategy director.
Unveiling new research at the Technology for Marketing (TFM) show last week, the Institute of Direct and Digital Marketing (IDM) reveals the use of personalisation and the data habits of digital marketers.
Your audience expects video. It is often the quickest, most engaging and compelling way to tell a story. The demand for video is increasing, with a recent white paper by Cisco predicting that 75% of all mobile traffic will be video by 2020. Pete Ferg
Guardian News & Media has partnered with Eurostar and iProspect to launch ‘Guardian Programmatic Audiences’ - a ground breaking data proposition, which introduces premium publisher audience targeting to the programmatic marketplace, says the Guardian
ESI Media has announced the launch of Story Studio, its dedicated commercial content creation team.
The Association for Online Publishing (AOP) has announced the first round of speakers for its annual autumn conference – now a two-day convention – to help publishers keep pace with rapid technological progress.
Bloomberg has acquired the @Brexit handle on Twitter to provide a new outlet for Brexit coverage, which includes scoops, breaking news, charts, videos and data visualizations.