Maidenhead Advertiser Relaunched
Baylis Media has relaunched the weekly Maidenhead Advertiser series following an extensive redesign aimed at giving it a bright new look.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Baylis Media has relaunched the weekly Maidenhead Advertiser series following an extensive redesign aimed at giving it a bright new look.
The Survey now in its seventh year, conducted by the AOP, between 15 June and 17 July 2009, during the full effects of the current economic downturn is a snapshot of the mood and views of the UK digital publishing industry.
Vio has redeveloped its Vio Certified Soft Proofing (VCSP) software and is now offering it as part of the AdSEND browser application.
The Mobile Marketing Association (MMA) (www.mmaglobal.com) has published the latest version of its Global Mobile Advertising Guidelines.
Haymarket’s Autocar.co.uk now has high-resolution images of every car on the website, giving visitors a chance to see cars in crisp detail.
Speaking at the World Young Reader Conference in Prague, Czech Republic, on Tuesday, Jeanne-Emmanuelle Hutin of leading French newspaper Ouest France, gave an update on her paper’s attempts to attract young readers.
woman&home, the monthly glossy for “forever forties” women, has appointed Kate Matharu as the new editor of its website, womanandhome.com.
After studying the Office of Fair Trading’s (OFT) rationale for refusing to make a referral of the newspaper and magazine industry to the Competition Commission for a full market investigation (MIR), the National Federation of Retail Newsagents (NFRN
Future, the special-interest media group, has strengthened the launch of its PhotoRadar site (www.photoradar.com ) with the appointment of company veteran Marcus Hawkins as Senior Editor.
On 24 September, the OFT today announced that it will not refer the newspaper and magazine distribution sector to the Competition Commission (CC).
In response to the current economic downturn and as part of a review of the business, Media Wales has taken the decision to close the loss-making weekly newspapers the Neath and Port Talbot Guardians and to streamline its multimedia news operation.
The Association of Online Publishers (AOP) has appointed Lee Baker as its new Director with immediate effect.
MEN Media has relaunched its Homesmine property portal for Greater Manchester, Cheshire and Lancashire with the aim of offering a raft of new advertising opportunities to estate agents, new homes advertisers and landlords.
YOC AG has taken over 100% of Mobile Interactive Advertising Media, S.L., a spin-off company of Nokia located in Madrid.
Shadow Justice Secretary, Dominic Grieve will deliver a keynote address at this year’s Society of Editors conference: The Fightback in November.