Polestar Sheffield onserts teabags!
Polestar Sheffield has onserted 325,000 tea bags into major national newspaper supplements.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Polestar Sheffield has onserted 325,000 tea bags into major national newspaper supplements.
The Mobile Marketing Association (MMA), in association with the Guardian, has announced the launch of the second event in its Brand and Agency Briefing session series, featuring presentations from Kodak, the Central Office of Information (COI) and Tr
Brightcove Inc, a leading online video platform, has announced that Zeit Online has selected the company's platform to deliver a more engaging and user-friendly online video experience for Germany's most widely-read weekly newspaper, Die Zeit.
The Mobile Marketing Association (MMA) and the German Federal Association for the Digital Economy’s mobile division, the BVDW Section Mobile, today announced the launch of MMA Germany as the next phase of their partnership.
Archant Print has completed its £8m, two-year project to upgrade its Norwich Print Centre to ten press towers, capable of printing up to four papers and 320 different pages at the same time.
The Financial Times has announced the launch of FT Trading Room.
www.webuser.co.uk, the website from the internet magazine, has undergone a major redesign following months of research and development.
CDS Global has announced a strategic partnership with Digital Initiatives to provide a complete digital edition solution for its clients.
The Financial Times has announced the launch of the Financial Times Lexicon, a dedicated glossary of financial terms available on FT.com at www.ft.com/lexicon.
Two Sides has launched a multifaceted awareness campaign across the UK to promote the sustainability of print and paper as 'Renewable, Recyclable and Powerful'.
The Irish Times has become the latest leading daily newspaper to be printed digitally in New York.
The Kent Messenger has recruited its new editorial director from one of its rivals.
TES Connect, the Abacus e-Media-built community and recruitment portal for UK teachers, continues to garner critical acclaim - and now the recognition has gone global.
NME Radio today announces a deal with computer software company Codemasters to celebrate the launch of Colin McRae: DiRT 2 with a special showcase gig.
Brewin Dolphin, one of the UK’s largest independent private client investment managers, has strengthened its decision-making capabilities and reduced costs with a Corporate Licence to the Financial Times’ global intelligence, analysis and research.