News
New brand campaign for Telegraph
The Daily Telegraph has launched a major brand advertising campaign - ‘It pays to think big’.
News Media
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Essential Resources
FEATURE
Returning to growth
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
Best Practice in Publishing
News media
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
INTERVIEW
Stand and deliver!
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
INTERVIEW
Change before charge
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
INTERVIEW
Ditching the generic
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
INTERVIEW
The Observer’s premium future
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
FEATURE
Opportunities & Threats: National News Media
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
FEATURE
Breathing new life into local media
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
OPINION
We Need Trusted News Brands Now More Than Ever
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
OUT & ABOUT WITH ALAN GEERE
Weekly does it
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
All Articles
News
Telegraph Media Group appoints new digital head
Telegraph Media Group (TMG) has appointed Paul de la Nougerede as Head of Digital Commercial Operations, working directly to Brian Harrison, TMG’s Digital Director.
News
UK’s mobile advertising market worth £28.6m
Expenditure on mobile advertising in the UK exceeded market expectation in 2008 to reach a total of £28.6 million, according to a study by the Internet Advertising Bureau (IAB) – the trade body for digital marketing – and PricewaterhouseCoopers (PwC)
News
FT voted 'must read' by top financiers
The Financial Times has topped The Global Capital Markets survey 2009 (GCM 2009) which maps the media consumption patterns of almost 10,000 senior bankers and financial decision makers in the world’s largest companies.
News
New report shows how newspapers compete in digital age
In the midst of a global recession, with daily reports about the ‘demise’ of newspapers, a new report demonstrates that newspapers have a long-term future, says WAN, and provides an overview of what publishers are doing, and can do, to meet the chall
News
Mobile Marketing Assoc names new board
The Mobile Marketing Association (MMA) has announced its new European Board of Directors for the 2009 - 2010 period.
News
OFT report on local media merger review delayed
The OFT’s report on the Local Media Merger Review, originally planned for completion in mid-April, is to be delayed until close to the publication date of the final Digital Britain report on 16 June, the Newspaper Society has been told.
News
Society of Editors appoints Donald Martin
Donald Martin has been unanimously nominated as vice president by the society’s board and subject to approval by the annual meeting during the SoE conference in November he will take over as president.
News
Johnston Press publishes Interim Management Statement
Johnston Press plc yesterday published its Interim Management Statement which has been drawn up for the 19 weeks to 9 May 2009, being the last practicable date, as required by the UK Listing Authority's Disclosure and Transparency Rules.
News
AOP elects new Commercial Committee Chair
The Association of Online Publishers (AOP) has appointed Kurt Edwards, Head of Sales Digital at Bauer Media Ltd, as its new Commercial Committee Chair with immediate effect. He takes over the role from Gary Cole previously at ITV.
News
KM Group - £2.6m to charity in 2008
Figures released by the media group’s in-house charity team, show just how far a myriad of fund-raising activities has gone into making a difference to some of Kent’s most deserving causes.
News
FT Alphaville wins People's Voice Webby Award
FT Alphaville has won the People’s Voice award in the Webby Awards 2009 for best business blog for the second year running.
News
Greenslade launches campaign
Media Guardian pundit Roy Greenslade has launched a campaign to highlight why local newspapers are vital for democracy.
News
Pro2col appointed as EU reseller for ExpeDat
Pro2col Ltd, a leading supplier and integrator of file transfer and workflow technologies in the UK and Ireland, has announced their appointment as EU resellers of the high-performance file transfer software, ExpeDat.
News
Telegraph.co.uk most popular in March
The Audit Bureau of Circulations has reported that in March the Telegraph website, Telegraph.co.uk, had 27,708,274 unique users, making it the most popular UK newspaper website.
