Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
SFX, Future’s sci-fi, fantasy and horror magazine, is celebrating the return of ‘Doctor Who’ with a new-look for the magazine, featuring an exclusive cover and a world-first ‘Doctor Who’ sound card - which makes the noise of a TARDIS when readers ope
Ford has teamed up with Bauer Media to create a multi- platform media partnership to launch the new Ford Focus.
Apple has announced that it will hold its annual Worldwide Developers Conference (WWDC) June 6 through June 10 at San Francisco’s Moscone West.
It was an outstanding evening on Sunday 27th March as some of the film industry's biggest and most respected stars turned out to celebrate the Jameson Empire Awards 2011.
Centaur Media has recently announced a number of launches.
Dennis Events has announced that the first ever London International Technology Show will take place at ExCeL London on 21st – 23rd October 2011, with Scan Computers confirmed as the main sponsor.
UBM Live, the new owners of Publishing Expo, have reported that visitor numbers for the 2011 event, held at the beginning of March, rose to record levels.
Country Living magazine is celebrating the 20th anniversary of its Country Living Spring Fair at the Business Design Centre in London, from 23 - 27 March.
Just shy of two thousand people attended The London Bass Guitar Show at London Olympia this past weekend, claim the organisers.
FHM Magazine is to celebrate its 100 Sexiest Women in the World 2011 with a glamorous red carpet event.
Autocar last week reunited the car which was proclaimed its ‘Greatest Road Test of All Time’ – The 1961 Jaguar E-Type, with the Autocar Road Tester that conducted that test back in 1961.
A new online survey, backed by InPublishing, PPA, University of Leicester, Wessenden Marketing and the Specialist Media Show, has just gone live.
Denmaur Independent Papers, a leading independent paper merchant group, participated successfully at Publishing Expo 2011, hosting not only a sell-out seminar presentation but also marking the occasion to launch Amadeus Primo - the latest addition to
Future, the special interest media group has announced the dates and venues for its Auto Events Series 2011, along with the news that headline series sponsor Adrian Flux Insurance Services has renewed its contract for 2011 and 2012.
With strong backing from the show’s exhibitors and visitors, the NFRN has announced that CTN World is to remain at the Ricoh Arena, Coventry for a second year.
