Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Shortlist Media yesterday announced the appointment of Georgina Holt to the newly created role of group publishing director across all brands, including ShortList, Stylist, Emerald Street and Mr Hyde.
Nikkei and the Financial Times announce the creation of the Nikkei-FT Asia Pacific Combined Commercial Team, a joint salesforce to leverage their respective networks in the Asia Pacific region.
Bringing digital and print together, Time Out London readers will have a chance to stream behind the scenes footage of the cast of new Netflix show 'Glow' straight from the magazine's cover.
Proagrica, together with GFIA Europe and VIV Europe, has announced the first International Week for Smart Food Production will take place next year from 18-22 June in the Netherlands.
Harper’s Bazaar is launching the Bazaar At Work Summit – a new day-long conference which will bring together female leaders for a day of talks, panel discussions, interactive workshops and networking opportunities.
Informa this week announced the majority acquisition of its German/Swiss domestic conference business Euroforum by leading German media group, Verlagsgruppe Handelsblatt GmbH.
Faversham House, the Sussex-based B2B media group, has been around since the 60s. Since a 2010 MBO, the company has put great emphasis on rationalising its brand portfolio and getting its company culture absolutely right. Chief Executive Amanda Barne
FourFourTwo, Haymarket’s football magazine brand, has agreed a strategic partnership with live football fantasy app Ballr.
Euromoney Institutional Investor PLC, the international business information and events group, on Friday issued a trading update for the period from April 1 to July 20, 2017.
Bauer Media’s Empire magazine is to publish content live from Comic-Con International for the first time.
Hearst Magazines and Franchise India Holdings Ltd this week announced plans to launch Esquire whiskey lounges across India in a deal brokered by IMG.
Future announced on Friday the proposed acquisition of the Home Interest division of Centaur Media plc, a portfolio of brands in the home building segment, for cash, at an enterprise value of £32m.
More international pressure needs to be put on individual countries to guarantee the safety and rights of journalists to report in the public interest, the Society of Editors has said.
The Mark Allen Group (MAG) yesterday announced the appointment of Peter Rigby as a non-executive director of the company.
The PPA Awards event was held last night at the Grosvenor House Hotel, in London.
