Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
With advertising revenues declining, publishers are seeking loyal audiences and repeatable, predictable revenues. Membership models could be the way forward but, writes Carolyn Morgan, it does require a change in publisher mindset.
In this instalment of her now six-monthly round-up of key US publishing trends, Karlene Lukovitz sees an industry struggling to close the revenue gap but one demonstrating unprecedented levels of innovation.
Haymarket Media Group yesterday announced a major new partnership with Bicester Heritage and Historic Promotions, the team behind Flywheel - the festival of classic wings and wheels, held at the WW2 RAF Bomber Station.
Bloomberg, the global financial information and news provider, and the Middle East’s biggest publishing group, Saudi Research and Marketing Group (SRMG) have signed a long-term agreement to launch Bloomberg Al Arabiya, a new multi-platform Arabic-lan
Esquire, Hearst’s luxury men’s magazine brand, announces the return of Esquire Townhouse, with Dior confirmed as headline sponsor for the second consecutive year.
Ahead of the upcoming 41st FIPP World Congress taking place in London on 9-11 October, Jon Watkins talks to one of the speakers – Hearst UK President and CEO James Wildman.
Abacus e-Media’s ADvance audience engagement platform provides Boat International Media with a full subscription management, customer services and fulfilment bureau operation.
Twitter is Bloomberg’s exclusive live partner for the day-long event, and the live stream will be available globally via @business.
Haymarket Media Group yesterday launched the new-look monthly edition of its media and marketing brand Campaign.
ESI Live is working with Syngenta to show the resources required and environmental impacts of feeding a growing urban population and the challenges we face in sustainable agriculture.
The Association for Online Publishing (AOP) has announced the agenda for its second annual two-day convention aimed, it says, at keeping digital publishers informed and inspired to take action and secure the future of online publishing.
The Chartered Institute of Personnel and Development (CIPD) has announced a new partnership venture with Haymarket Media Group, which will provide a raft of events services for its members and people professionals.
NME is expanding its #LifeHacks event franchise into a year-long campaign in collaboration with the University of Salford. Sharing advice with young people on how to break into the creative industries, the initiative includes events, a work experienc
This September, Westfield, the shopping centre, will host two weekends of live fashion and beauty content in partnership with three of Hearst UK’s brands: Cosmopolitan, ELLE and Esquire.
Time Out Philadelphia yesterday announced the launch of its first magazine. The quarterly free print magazine, out from August 23, will lead with a fun and visual by-locals for-locals guide to all the quirky things that make Philadelphia unique.
