Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Bauer Media yesterday announced the appointment of Nicky Holt. She will be a key part of the Specialist senior management team as Group Commercial Director at Bauer Specialist.
Kent-based Unity Media Plc and its sister company, Unity Exhibitions Ltd, have been acquired by Mark Allen Group (MAG) for an undisclosed sum.
Guardian News & Media yesterday announced the appointment of Anna Bateson into the newly created role of chief customer officer.
Briefing Media announced on Friday that The Media Briefing is to close and that its two leading events are to be hosted by Haymarket in future.
Time Out has announced the appointment of Lawrence Horne as MD Commercial, EMEA of its Time Out Digital business division, effective immediately.
NME is this summer introducing a new sponsored event franchise billed NME Lock-Ins which will shine a spotlight on up-and-coming talent.
Tatler’s English Roses 2017, a new portfolio commissioned by Tatler and featuring the magazine’s pick of the most “exciting, interesting and beautiful” young women in Britain is to be shown in a multi-media exhibition at the Saatchi Gallery in partne
Country Homes & Interiors is staging a three-day consumer show celebrating modern country life and style.
Informa today reported continued improvement in its operating performance through the first four months of 2017 and re-confirmed full year expectations, in a trading update to coincide with its Annual General Meeting in London.
It says something about a sector when the biggest thing to happen to it over the last 30 years has nothing to do with digital! Nigel Roby talks Jo Bowman through the ups and downs of the book trade and how The Bookseller has remained an integral part
As it celebrates its 70th birthday, the Condé Nast title is busily adding followers and garnering likes on social media and experimenting with brand extensions. Yet, as Hatta Byng and Kate Slesinger tell Ciar Byrne, print is still where the heart is.
One publisher that has taken up the events challenge with great gusto is Mark Allen Group whose events division has grown ten-fold over the past couple of years. Its MD, Ed Tranter, tells Meg Carter the secrets of putting on a successful show.
It feels like the companies that used to be known as publishers are morphing rapidly – to become retailers, agencies and providers of data and intelligence. Carolyn Morgan surveys the rapidly changing publishing landscape.
BBC History Magazine is achieving sustained growth across the brand. Editor Rob Attar talks to Mary Hogarth about leading the way in digital subscriptions and why regular podcasts are crucial.
The Times is building on its legal coverage by launching a premium service to accompany its email bulletin, The Brief.
