Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Copy placement is now so much more than getting a copy of your title from A to B. As Gold Key Media’s Chris Horn tells James Evelegh, it is now a highly creative, data driven activity that utilises new technology to deliver a host of valuable benefit
UBM plc has announced that Michael Duck, Executive Vice President of UBM Asia, will take on the additional role of UBM Group Chief Representative for China with immediate effect, succeeding Philip Chapnick.
Haymarket Media Group and Tee to Green Marketing have announced Haymarket’s acquisition of the British Homes Awards (BHA).
Mark Allen Group has reported a record year. Revenue for the year ending March 2016 went up 15.6% from £27.6 million to £31.8 million with profits before taxation leaping 44% from £3.1 million to £4.5 million.
UBM plc yesterday issued a trading update for the current financial year to date.
The Financial Times will offer free FT.com access to its US election coverage on Election Day, November 8, for 24 hours beginning at 5 am ET.
Centaur Media plc has issued a trading update for the year ended 31 December 2016.
Time Inc UK has announced the appointment of Sean Igoe as head of market for its cycling group.
Gold Key Media have announced the appointment of Katie Jayson-Morgan as their new Events Manager.
UBM plc, one of the world’s leading B2B event organisers, has announced the appointment of David Wei as a Non-Executive Director with effect from 1 November 2016.
The PPA has announced the shortlist for this year's PPA Connect Awards.
Anna Jones is to step down as CEO of Hearst UK in February 2017 to launch AllBright, a funding platform for female-led businesses in the UK.
Through Gold Key Media's targeted event placement service, the i newspaper was distributed inside the Conservative Party Conference at the ICC in Birmingham last week.
With its acquisition of the annual exhibition Dental Showcase, the Mark Allen Group (MAG), has strengthened its position as a leading media player in the dental sector.
Haymarket Media Group has agreed to sell its motorsport brands and related events activity to Motorsport Network, the specialist online US motor racing content and events company.
