Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Informa, the International Exhibitions, Events, Business Intelligence and Academic Publishing Group, today announced the agreed acquisition of Yachting Promotions Inc, the operator of some of the largest yachting and boat shows in the US, for £106m.
UBM plc has published its results for the year ended 31 December 2016.
UBM last week launched a brand refresh across its global offices.
Yesterday, ESI Media announced the launch of the London Evening Standard Food Month, a month-long, city-wide festival celebrating the capital’s diverse and influential food scene.
Haymarket Media Group last week announced a new joint venture with Comexposium, one of the world’s leading event organisers.
The VO5 NME Awards joined forces with MTV who employed its owned social ecosystem to drive maximum engagement with its audience around the event, which took place earlier this week.
Bauer Media’s movie magazine, Empire, has announced Three, the mobile network, as the exclusive sponsor of its annual Empire Awards for 2017.
Brides magazine has appointed Haymarket Media Group to deliver its annual Brides The Show event, a leading luxury bridal show.
Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, Harper’s Bazaar and ELLE, has unveiled 6th @ Soho - a new dedicated events venue.
With an approximate 65 million sets of teeth to look after, UK dentistry is a robust and valuable sector, less susceptible than many others to digital disruption. One of the publishers servicing dentists is FMC, set up by Ken Finlayson in 1995. Meg C
From features assistant on Woman & Home magazine to editor of ShortList in six years is an amazing feat. Terri White, now editor-in-chief of Empire, shares some of the pivotal lessons she’s learned with Mary Hogarth along with her vision for the futu
UBM, one of the world’s leading business-to-business event organisers, has renewed its partnership with digital marketing solutions provider Adestra.
House & Garden has announced the inaugural House & Garden Festival, taking place this summer as the magazine celebrates its 70th anniversary.
Homes content expert Isobel McKenzie-Price, a previous editor of Ideal Home magazine has joined Media 10, owners of the 109-year Ideal Home Show exhibition, as Creative Content Editor across the portfolio of five shows for 2017.
Amid fears that Donald Trump’s administration could shatter decades of hard-won progress on climate change, from 7am GMT/ 2am ET on Thursday 19 January, the Guardian and Univision News are uniting to focus on the subject.
