Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Future plc has acquired the magazines, domain names, events, radio license and websites of Classic Rock, Metal Hammer, Prog, Blues and the Golden Gods for £800,000 from FRP Advisory, the administrators of Team Rock Limited.
Campaign has launched a new events series, Campaign Underground, which kicks off this April.
Bloomberg Media yesterday announced it has appointed Stephen Colvin as Head of Bloomberg Live, their global events division.
Pageant Media yesterday announced the acquisition of Hedge Fund Intelligence, a series of business information, data and workflow products - including EuroHedge and AsiaHedge - and global events, servicing the hedge fund sector.
The PPA held its annual Independent Publisher Conference in early December at the Park Plaza Riverbank in London. One of the most interesting sessions of the morning was a panel discussion that explored ‘Strategies To Deliver Engaging And Profitable
UBM plc announced yesterday that it has agreed to acquire Allworld Exhibitions for a cash consideration which values the Business at US$485 million on a debt and cash free basis.
The winners of the PPA’s Independent Publisher Awards were announced at a lunch time ceremony at the Park Plaza Riverbank Hotel in London, last Thursday.
Wallpaper*, the international design, interiors and lifestyle title, is bringing the best in Danish interiors, craft, fashion and food to London with the Wallpaper* Hygge Christmas Market 2016.
The PPA held its annual Connect Awards on Monday, at the Hurlingham Club in London.
Leading styling brand VO5 has been confirmed as the official headline sponsor of the NME Awards 2017. In a brand content partnership, VO5 will place style at the heart of the NME Awards.
On Wednesday 23 November, Future plc published its results for the year ended 30 September 2016.
dmg events Middle East, Asia & Africa has announced that it will launch its hospitality event brand in the Philippines in 2017 to capitalize on the Southeast Asian country’s growing international tourism and hospitality portfolio.
The Dundee based company publishes a wide range of titles – magazines for the very young (The Beano), for the not so young (Evergreen), alongside some of the best known newspapers in Scotland (The Press & Journal and Courier). What are the challenges
In September, The Media Briefing held its annual Monetising Media conference in London. Carolyn Morgan moderated a couple of the sessions and here reviews some of the main talking points from the event.
In September, Look unveiled a new brand strategy built around four content pillars and a belief that the brand had to be everywhere its audience was. Ciar Byrne talks to some of the key players behind the new strategy.
