Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
The World Publishing Expo opened in Amsterdam on Monday with a discussion of ways that news publishers can use their strengths to regain a competitive edge and earn new revenues.
The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced first details of its line-up for the fifth annual International Content Marketing Summit and Awards Kings Place in London on November 26 2014
The Financial Times hosted its inaugural FT Africa Summit in London this week.
Telegraph Media Group (TMG) has today announced the inaugural Gems of Time exhibition which will run alongside this year’s SalonQP event.
The three day exhibition in Soho is a new trade marketing campaign from the publishers, aiming to bring the city to life.
Final details are being put into place for this year’s Society of Editors’ Conference in one of the UK’s busiest gateway ports.
Advanstar Communications Inc, a leading US media company providing integrated marketing solutions for the Fashion, Licensing, Life Sciences, and Powersports industries, this week announced the signing of a definitive agreement with UBM.
Event, Haymarket’s magazine media brand for the events industry, yesterday unveiled a contemporary new look and focus across its digital, print and live events portfolio.
With 50 per cent of its traffic now on mobile, the New York Times is testing new advertising formats and attracting a base of both first time users and loyal subscribers.
Marie Claire, Time Inc’s fashion glossy, is launching a new awards event to celebrate the year’s most inspirational and innovative young women.
BBC Good Food celebrates its 25th anniversary with a brand new logo running across the brand, a bumper redesigned issue and the launch of a major new research study ‘The BBC Good Food Nation’ in print and digital.
The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced that youth charity The Prince’s Trust has become its first brand member as it opens its doors to brand marketing teams.
On Tuesday, September 23, the Financial Times welcomed 175 guests to a reception on The Roof at the Viceroy Hotel in New York.
Following the launch of the Telegraph Business Events division, Telegraph Media Group (TMG) has announced a new landmark event scheduled to take place in London next year: Middle East Congress 2015.
Just in time for the inaugural World Printers Forum conference, the World Association of Newspapers and News Publishers (WAN-IFRA) has released a new report on newsprint waste management that is designed to produce savings for newspaper companies and
