Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Square Up Media was launched when its founders spotted a gap in what proved to be a highly lucrative market; its expansion, however, has been driven by a desire to fill a gap in the hearts of its young and lively team of staff. As the company approac
With advertising revenues under increasing strain, subscription revenues have never seemed so attractive and, says Carolyn Morgan, the potential for making money out of your readers goes way beyond the subscription transaction itself.
When a publisher has been in business over 150 years, then it’s got to be doing something right. As Lorraine Hendle tells Meg Carter, sticking to core values while at the same time embracing fundamental change, is the key to William Reed Business Med
New speakers include BBC news chief James Harding, media lawyer Gavin Millar QC, digital media journalist and consultant, Matthias Spielkamp and Colette Paul, Chief Constable of Bedfordshire Police and Chair of ACPO.
On Friday, Telegraph Media Group (TMG) launched a nationwide competition to find The Telegraph Festival of Business’s SME of the Year.
Lisa MacLeod, Head of Operations for ft.com, Marco Bardazzi, Digital Editor of La Stampa, and Alison Gow, Editor for Digital Innovation at Trinity Mirror Regionals, have joined the programme for the upcoming International Newsroom Summit.
Ahead of the Group's Investor Briefing today, DMGT yesterday released its pre-close trading update, revealing a solid performance for the 11-month period to the end of August 2014.
The first Condé Nast International Luxury Conference will debut in Florence in April 2015.
Guardian News & Media (GNM) is inviting its readers to join its new beta membership scheme and to work together to bring the new proposition to life through a series of test events and activities as the programme is developed in the open.
How the Guardian developed the next generation of its live app will be the subject of an in-depth presentation at the 7th Tablet & App Summit, one of three premium conferences to be held during the World Publishing Expo in Amsterdam next month.
The Duke of York will attend a special session at WIRED 2014, it was announced yesterday by David Rowan, Editor of WIRED.
The international editions of Vogue are hosting Fashion’s Night Out events in 32 cities across 19 markets this autumn.
UBM plc has announced the formation of UBM Americas, which consolidates UBM’s events-led marketing services businesses in North and South America into a single organisation with a streamlined management structure.
NME is bringing Austin, Texas to the UK once again as the city is confirmed as headline sponsor of the NME Awards for a second year.
Guardian photographer David Levene is to exhibit a selection of his favourite Eyewitness photographs at the new flagship Foyles bookshop on Charing Cross Road.
