Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
If the attendees who gathered for the start of this year’s PPA Customer Direct conference were in any doubt about where they should be focusing their efforts – it would soon be made abundantly clear, writes Martin Maynard. For the direct and digital
On Thursday 30th October company.co.uk brought together eight key fashion bloggers and eight major UK retailers for ‘Company Bloggers Style the High Street 2014’ in association with Impulse.
Baileys is sponsoring the Cosmopolitan Ultimate Women Awards 2014.
Informa PLC will today update investors and analysts on the implementation and progress of its 2014-2017 Growth Acceleration Plan, including details on Group Financing and Dividend Policy through this period.
ELLE has announced that fashion retailer H&M will be the sponsor of the ELLE Style Awards 2015.
A record £40,000 was raised for the Journalists' Charity at this year's landmark 10th anniversary London Press Club Ball.
An exhibition showcasing the winning photography from this year’s NME Music Photography Awards with Nikon will open on 22nd October at NME’s headquarters, the Blue Fin Building, London.
UBM plc yesterday issued an Interim Management Statement for the three months to 30 September 2014.
Informa today releases an interim management statement providing an update on the performance and financial position of the Group since the half year ended 30 June 2014 based on the results for the nine months ended 30 September.
Circdata, a leading provider of event registration and data solutions, is to expand its services into the rapidly expanding Middle Eastern market by opening a new office in Dubai.
WIRED UK and digital arts platform The Space have announced The Space/ WIRED Creative Fellows Programme, a new category within the WIRED Innovation Fellowships, with a total of £100,000 being awarded to emerging digital artists.
Top Right Group (TRG) yesterday announced that global Architecture event, The World Architecture Festival (WAF) will become part of EMAP’s Architecture brand portfolio which also includes The Architectural Review (AR) and the Architects’ Journal (AJ)
Almost 7,000 visitors from exactly 100 countries – the largest number of countries in the history of the event – attended the World Publishing Expo, which closed in Amsterdam yesterday.
The Content Marketing Association (CMA), the industry body for the content marketing industry, has revealed the shortlist for its International Content Marketing Awards, to be held on Wednesday, 26th November at the Roundhouse in London.
Informa plc, the international publishing, business intelligence and events group, this week announced that Alfred Moellenbeck, Managing Director of Euroforum, will retire at the end of 2014.
