News
Immediate launches Prism
Immediate has announced the launch of Prism, its new full scale first party data solution.
Advertising/commercial
All Articles
Q&A
Semantic data: 5 minutes with… Daniel Pirchio
There’s a lot of noise around semantic advertising at the moment, especially on the buy side. But how can publishers leverage semantic data to ensure they deliver the most relevant content to their audience? We find out from Onetag's Daniel Pirchio.
News
Bauer Media Group strengthens leadership team
Bauer Media Group has announced a focus of its strategy on its media business and has strengthened its leadership team.
News
Brand Metrics appoints Alysha Dino
The ad tech professional brings two decades of experience to the role, including 10 years focused on CTV.
News
Mail Metro Media showcases premium content
Upfront & Centre spotlights the power of premium content with the alignment of editorial and commercial strategies.
News
URLgenius & impact.com reveal survey results
The latest Commerce Creator Lighting Survey by URLgenius & impact.com identifies creator and brand insights poised to shape the holiday season.
News
Deloitte and AOP release latest DPRI
The data reveals an increase in digital publisher revenues, bolstered by subscription growth.
MY PUBLISHING LIFE
My Publishing Life – Simon Lewis
Simon Lewis, managing director and co-founder of Anthem Publishing, answers our questions about his life in publishing.
COLUMN
The art of the sale
Commercial revenues form a major part of many publishers’ revenue streams. How can they be increased?
News
VeraViews launches in UAE
VeraViews has leveraged the NextGen FDI initiative to launch in UAE, the company will establish its global headquarters in Dubai’s Media City.
News
Elsevier appoints Omry Bigger
Elsevier Health has appointed Omry Bigger as president of its Global Clinical Solutions Business Unit.
News
SeenThis launches in Japan
SeenThis introduces more sustainable video advertising to the Japanese market.
News
Utiq partners with mediarithmics
Utiq has announced a partnership with mediarithmics to deliver deterministic, privacy-first, addressable digital marketing capabilities.
News
Nativo launches Brand Rank
Nativo has announced the launch of Brand Rank, enabling advertisers to measure the mid-funnel by connecting content to outcomes.
News
EKCS unveils Mediaferry AI
EKCS has launched Mediaferry AI to help creative operations for news publishers and broadcast media.
