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Mail Metro Media showcases premium content
Upfront & Centre spotlights the power of premium content with the alignment of editorial and commercial strategies.
Advertising/commercial
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URLgenius & impact.com reveal survey results
The latest Commerce Creator Lighting Survey by URLgenius & impact.com identifies creator and brand insights poised to shape the holiday season.
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Deloitte and AOP release latest DPRI
The data reveals an increase in digital publisher revenues, bolstered by subscription growth.
MY PUBLISHING LIFE
My Publishing Life – Simon Lewis
Simon Lewis, managing director and co-founder of Anthem Publishing, answers our questions about his life in publishing.
COLUMN
The art of the sale
Commercial revenues form a major part of many publishers’ revenue streams. How can they be increased?
News
VeraViews launches in UAE
VeraViews has leveraged the NextGen FDI initiative to launch in UAE, the company will establish its global headquarters in Dubai’s Media City.
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Elsevier appoints Omry Bigger
Elsevier Health has appointed Omry Bigger as president of its Global Clinical Solutions Business Unit.
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SeenThis launches in Japan
SeenThis introduces more sustainable video advertising to the Japanese market.
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Utiq partners with mediarithmics
Utiq has announced a partnership with mediarithmics to deliver deterministic, privacy-first, addressable digital marketing capabilities.
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Nativo launches Brand Rank
Nativo has announced the launch of Brand Rank, enabling advertisers to measure the mid-funnel by connecting content to outcomes.
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EKCS unveils Mediaferry AI
EKCS has launched Mediaferry AI to help creative operations for news publishers and broadcast media.
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Time Out and P&O Cruises expand partnership
Time Out says as part of an existing long-term partnership, guests will be able to enjoy a curated culinary experience at Time Out Market Barcelona.
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The Guardian and Macmillan join forces
The Guardian and Macmillan Cancer Support reimagine classic Macmillan Coffee Mornings.
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Onetag announces partnership with Adelaide
The partnership applies Adelaide’s AU attention metric data to the Onetag Smart Curation Platform and its global publisher supply.
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Business Insider's ad team launches campaign
Business Insider Advertising has launched a campaign featuring a rejuvenated look and feel.
