News
Cavai and Azerion launch conversational in-stream video
Cavai and Azerion have announced the launch of conversational in-stream video, claiming it to be a world-first format.
Advertising/commercial
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Passendo appoints Harry Charalambous
Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally.
News
GumGum partners with Tumblr
GumGum last week announced a partnership with social network Tumblr to introduce GumGum’s contextual targeting capabilities across the platform.
News
Dan Hodgson joins Verasity
Verasity has announced the appointment of Dan Hodgson as Director of Business Development.
News
ELLE UK partners with Nike for ‘Everyone’s Game’ campaign
ELLE UK and Nike have collaborated on a multi-platform partnership to mark England hosting the UEFA Women’s EURO 2022 Championship.
Havas partners with Lumen Research to Measure and Optimise Attention
Havas Media Group announced last week a partnership with Lumen Research that will create bespoke tools to plan, measure, buy and optimise attention.
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Acast hires Programmatic Automation Manager
Acast, a podcast platform, has expanded its Acast Automated team with the appointment of Dimana Zaharieva as Programmatic Automation Manager.
News
Acast launches episode-level advertising capabilities
Acast, a podcast platform, has announced the launch of new Conversational Targeting capabilities for advertisers.
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What Car? and Autocar partner with Auto Trader for used car sales
A new partnership was launched last week, with Auto Trader to power the used-car pages of two of Haymarket’s automotive brands, What Car? and Autocar.
News
The Digital Voice announces four key account wins
As it approaches its ten year anniversary, boutique B2B PR agency The Digital Voice has signed four more ad tech clients to its expanding portfolio.
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Dyson announced as headline sponsor of GH’s 100th anniversary event
Good Housekeeping, Hearst UK’s lifestyle magazine, has announced Dyson as the headline sponsor of Good Housekeeping Live, its three-day event to celeb
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Digital audio revenues up 500% in Q1 2022
The latest Digital Publishers’ Revenue Index (DPRI) from the AOP and Deloitte has revealed digital revenue grew 18%.
News
Haymarket Automotive joins forces with Autovia
Automotive digital publishers Haymarket Automotive and Autovia will pool first party audience data to offer greater value to advertising clients.
News
GumGum and Invincible announce partnership on new CTV ad integration
GumGum, a contextual-first global digital advertising platform, announced a partnership with OTT streaming service provider Invincible Entertainment.
News
boostr introduces new advertising metric: NARR
Drawing inspiration from the SAAS metric Net Revenue Retention, boostr has unveiled a new advertising metric: Net Advertising Revenue Retention.
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