News
TAG outreach prompted reduction in ad spend on pirate sites
The Trustworthy Accountability Group, an advertising industry self-regulatory organisation, has released the first annual report for TAG’s Project Brand Integrity.
Advertising/commercial
News
Time Out London partners with London Eye
Time Out has partnered with the lastminute.com London Eye to show the people of London that there is “no better time to visit the London Eye with its unique and fresh perspective on the city”.
News
Digital ad spend soars 41% to hit record high in 2021
Digital ad spend saw the biggest full year growth for 15 years in 2021 with investment up 41% year-on-year to £23.5 billion, according to IAB UK’s latest Digital Adspend report.
News
ELLE and Esquire UK partner with Audi
Hearst UK brands ELLE and Esquire UK have partnered with Audi for a multi-platform campaign titled ‘Style with Meaning’.
News
Future promotes Clare Dove
Future plc this week announced the promotion of Clare Dove to UK Group Commercial Director.
FEATURE
Context, creativity and attention: how to approach digital advertising in these turbulent times
The digital advertising industry is facing a period of upheaval as the world emerges from the pandemic and grapples with the increasing focus on consumer privacy & consent. A new mindset is critical for success in the changing advertising landscape.
News
GumGum appoints Harmen Tjaarda
Harmen Tjaarda, the co-founder of JustPremium, a GumGum company, is set to become Managing Director of GumGum Belgium, Netherlands, Nordics and Spain.
News
Companies revise marketing budgets up to strongest levels since 2014
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to the latest IPA Bellwether Report.
News
Passendo announces three new board members
Passendo, an in-email ad serving platform, has appointed three new board members – Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg.
News
multilocal hires two new directors
multilocal has announced the appointment of Lola Oguntokun as People Director and Charlie Parkes-Patel as Sales Director.
FEATURE
First party data strategy – have you got one yet?
With the imminent demise of the third party cookie, publishers need to focus on honing their first party strategies. This will not only enhance ad revenue but will open up a host of other marketing opportunities. And, it’s never too late to start.
INTERVIEW
Defunding fake news
Misinformation is a profitable business, made possible by Silicon Valley’s laissez-faire approach and an undiscerning programmatic ecosystem. Two senior media executives have decided to do something about it. Ray Snoddy meets them.
Q&A
Publishing software: 5 minutes with… Patrick Lidstone
Software makes the publishing world go round. We grab five minutes with Patrick Lidstone, co-founder of The Engine Shed, to see how independent publishers can use software to grow their businesses.
VIEW FROM AOP STEERING GROUP
Winning a bigger slice of the advertising pie
Publishers don’t get their fair share of ad revenue. What can be done about it? Lauren Dick, co-chair of the AOP Commercial Group, answers our questions about the key issues and challenges facing publishers’ commercial teams.
News
Bauer strengthens commercial team
Bauer Media has announced the appointment of two new senior roles as it strengthens its commercial sales team.
1353 articles - Page 24/91
<< Back to Key Topics