In the first published analysis from the UK IPA Databank, Peter Field finds that newsbrands continue to grow in effectiveness and act as an amplifier to other media in multi-media campaigns.
A new study commissioned by Hearst UK, reveals people in a positive mind-set are 90% more likely than those feeling less positive, to buy a product they have seen advertised.
Market grows 13.9 percent, which is the fastest growth since 2011, reports IAB Europe.
Magazines have long influenced fashion sales. Online, with publishers being able to link direct to purchase pages on client sites, the influence is more direct. Meg Carter talks to Justine Southall about Marie Claire’s e-commerce business.
With many publishers still making most of their money from advertising, the one thing they all want to know is… how to sell more of it. James Evelegh asks Caroline Ackroyd, what is the secret of running a successful ads sales operation?
When it comes to advertising standards, says David Hepworth, you’re more likely to find unscrupulous behaviour from the amateurs.
Study shows that ads which appear around hard news stories elicit more and higher peaks in memory encoding and emotional intensity than ads in soft news stories.
Agencies have named TI Media as the best overall media owner to work with in the IPA’s Spring Digital Media Owner Survey 2019.
Cosmopolitan has announced the return of the Cosmopolitan Influencer Awards, in partnership with jewellery brand Pandora.
SquareMeal, a guide to restaurants, bars and venues, has announced the appointment of Nikul Patel as Head of Telesales.
Miles 33 has announced that the Mark Allen Group has gone live on Miles 33's Enterprise Sales Platform, Gemstone.
AOP audit finds ad blocking rates at three-year low, but revenue lost continues to increase.
AOP Crunch: top tips from the Guardian / Telegraph panel session…
Hearst UK has announced the launch of Hearst Solutions, the new name for Hearst’s spectrum of connected services that are now available to clients.
IAB has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44bn on digital advertising in 2018.
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