News
PinkNews partners with Trans in the City
PinkNews has announced a 3-year-long media partnership with Trans in the City which will begin with their annual Trans in the City Gala on Monday 14th November 2022.
Advertising/commercial
All Articles
News
UK ad spend forecast to rise to £35bn this year
The latest Advertising Association/WARC Expenditure Report, published last week, has forecast the value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9bn.
News
WIRED partners with J.P. Morgan Payments
WIRED’s Consulting division last week announced the start of a long term partnership with J.P. Morgan Payments, commencing with the launch of a brand new publication, Payments Unbound.
News
Harper’s Bazaar Women of the Year Awards returns
Hearst UK has announced the return of the Harper’s Bazaar Women of the Year Awards, with Armani beauty on board as the headline sponsor for the fourth consecutive year.
News
PCS announces two promotions
PCS Publishing have promoted long-serving members of their team Richard Mansell and Alan Ramsay.
News
Bubbl announces launch of Bubbl Lite
The launch of Bubbl Lite, to serve the SME market, follows a funding round at the mobile marketing platform.
News
IAB UK releases half yearly Digital Adspend update
The latest data shows that the digital ad market grew 15% in H1 2022 as rate of growth returns to pre-pandemic levels.
News
Future wins AdExchanger award
AdExchanger has named Aperture, the intelligent audience data platform from Future Publishing, the Best Publisher First-Party Data Platform for 2022.
News
IPA releases latest Bellwether Report
The Q3 2022 IPA Bellwether Report reveals how cost-of-living crisis dents UK economy.
INTERVIEW
Working together
The commercial teams of B2B publishers are increasingly looking to build long term partnerships with clients rather than sell one-off campaigns, as Incisive Media’s Paul Harvey explains to Meg Carter.
FEATURE
Journalism Matters: The commercial challenge is big but the opportunity is bigger
Two key performance indicators for news brands are heading in the right direction – reach and trust; yet ad spend still lags behind. Newsworks CEO Jo Allan looks at why and what can be done about it.
News
IAB UK unveils bolstered Gold Standard
IAB UK has today launched the latest version of its Gold Standard, which incorporates new criteria to strengthen end-to-end transparency within the digital advertising supply chain.
News
House of Lords recommends advertising restrictions
The House of Lords has recommended restrictions on "advertising for high carbon and environmentally-damaging products."
News
Mail Metro Media launches identity solution dmg::ID
Mail Metro Media has announced the launch of dmg::ID – a new proprietary identity solution, connecting audiences across dmg media’s portfolio of websites.
News
Bubbl announces two appointments
Bubbl has announced the appointment of Taz Hossain as CRO and Ollie Aynsley as head of commercial.
