News
IAB releases statement on Google announcement
IAB UK issues a statement in response to Google's announcement of the delay in the phasing out of third-party cookies in Chrome.
Advertising/commercial
All Articles
FEATURE
How to master curation in programmatic advertising
Curation has emerged as a critical weapon in the arsenal of publishers looking to boost control, transparency and efficiency in the programmatic supply chain, says Dan Owens, CCO of curation platform Multilocal.
News
Mail Metro Media launches research
Mail Metro Media, the advertising arm of dmg media, has announced the launch of ‘The Diversity Factor’ – new community-based research for advertisers.
News
NME Networks appoints Benedict Ransley
Benedict Ransley has been appointed as the head of marketing for NME Networks, he will take up the new role on September 1st 2022.
News
VeraViews announces inclusion on IAB GVL
Verasity, an adtech company that prevents invalid traffic across digital video advertising, has announced inclusion of its VeraViews ad stack in the IAB’s Global Vendor List (GVL).
News
IPA releases latest Bellwether Report
Although total UK marketing budgets grew at a solid pace in Q2 2022, with strengthening economic headwinds, UK companies’ financial prospects deteriorated sharply, contributing to cuts in adspend forecasts.
Q&A
Native advertising: 5 minutes with…Sean Adams
Native advertising, or sponsored content, is becoming a key part of modern marketing and as with any ad campaign, it is important to measure its performance accurately.
News
GumGum and JW Player announce partnership
Their partnership aims to integrate viewability and contextual capabilities to offer clients the opportunity to enhance scale, reach and campaign performance.
News
Playground xyz publishes study into 'context' and 'attention'
New study from Playground xyz illuminates the nuanced interplay between context, creativity and attention for advertisers.
News
Future reveals expected consumer spending data
Future plc’s latest data shows the cost of living crisis is the number one concern for the UK public, yet 61% are quietly optimistic their spending will return to normal.
News
Google News Showcase announces new UK partner
The Guardian is the latest UK publisher to join Google News Showcase.
News
Passendo announces partnership
Email ad server and SSP, Passendo, has partnered with audienzz, a media company based in Zürich, Switzerland, to launch a newsletter advertising network in Switzerland.
News
White Bullet partners with Horizon Media
The cyber safety and intellectual property protection company will help Horizon Media to prevent ads ending up on pirate sites.
News
LOCALiQ Launches Survey
LOCALiQ, part of Newsquest Media Group, has launched a survey to detail the state of digital marketing in the UK.
FEATURE
The Pillars of Ecommerce Success
One publishing brand that seems to have nailed ecommerce is Marie Claire, both in the UK and, more recently, in the US. Ciar Byrne looks at its winning strategy.
