Choosing the wrong software to run key parts of your business can prove costly. Getting these important decisions right depends, says The Engine Shed’s Martin Stewart, on adopting a logical and thorough approach to software selection.
Digital advertising makes a large part of the publishing world go round, yet market complexities prevent the system working optimally. We grab five minutes with multilocal’s Tom Bowman to ask how digital advertising could be made to work better.
A study by impact.com, in partnership with WARC, has examined how the pandemic-driven growth of influencer marketing has accelerated influencers’ role in the consumer journey.
The investment is designed to accelerate Adnami’s growth as it continues its aim to improve the effectiveness of digital advertising.
CPL have announced that they are combining with content marketing agency Century One to form CPL One Group.
VeraViews has announced that it has delivered a third-party developed ad-support plugin for the Brightcove Web Player.
impact.com, a partnership management platform, has announced the appointment of Ning Wang to its board of directors.
Bauer Media Publishing UK appoints Josh Colley as new head of corporate communications, publishing UK, reporting into Chris Duncan.
Boutique adtech PR agency The Digital Voice grows its team by eight as it builds out its marketing, events and multimedia teams.
Acast announces a further ad sales agreement with The New York Times — including “This American Life” and “Serial”.
The executive director of marketing and communication for the UAE Government Media Office, Khaled AlShehhi, has won the World Media Award for Content Leadership & Innovation.
Cavai and MediaMath announce a global partnership to deliver conversational advertising programmatically, the integration will enable conversational programmatic buys at scale.
Programmatic specialist multilocal has made a number of new appointments to keep up with demand for its services.
Hearst UK’s commercial success, which is increasingly digitally-led, is based on brands with wide appeal, constant innovation, a focus on positivity and the trust of its audiences, Jane Wolfson tells Meg Carter.
The new prime minister will have their hands full, but, says Owen Meredith, CEO of the News Media Association, there are a number of media-related issues which need urgent attention.
