Knowledge is power. Few would disagree with that time-worn phrase and, as Publishing Software Company’s Steph Cope tells James Evelegh, it’s the foundation stone of a successful ad sales operation.
An advertisement in a print magazine is a clear and proven commercial proposition, but publishers need to be more creative when it comes to delivering advertising within digital editions.
Lumen Research has signed a deal with media platform, Teads, to provide measurement and native creative metrics to clients.
A panel session at Newsworks’ Festival of News looked at the importance of trust when it comes to selling advertising.
Leaders from many of the largest companies and associations in the world’s advertising industry announce their intent to plan the roll out of Ad Net Zero.
The Newsquest Excellence Awards was held at Rutland Hall Hotel on June 16th 2022 with over 70 people from the company in attendance.
The UK is forecast to become the biggest entertainment and media market in Europe, says PwC
Ad tech company Adnami has appointed Svenja Damzog as publisher director, DACH, as it targets growth and expansion across Europe.
Cavai, a conversational advertising cloud, has appointed Mats Persson as CEO.
Mail Metro Media has partnered with TV personality Jamie Laing to champion small and medium-sized businesses across the UK as part of their ‘Big on Small Business’ initiative.
Warner Bros has partnered with NME for the theatrical release of Elvis, with a standalone free print issue.
Clear Sky is now using PCS’ editorial & advertising software, while the Midland News Association is working with its sales teams on ad creation.
EKCS has launched a new product for advertisers to see where and when their advertisements are published.
Cavai and Azerion have announced the launch of conversational in-stream video, claiming it to be a world-first format.
Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally.
