News
WMG publishes research into content-led marketing
The World Media Group (a strategic alliance of leading media brands) has published a new survey into content-led marketing.
Advertising/commercial
News
Paddy Power runs tactical Mourinho ad in Evening Standard
The surprise news at 10am on Tuesday that Jose Mourinho had been sacked by Manchester United prompted some quick thinking from the Evening Standard and their football partners Paddy Power-Betfair.
News
Newsworks Planning Awards – winners announced
On Thursday, Newsworks announced the winners of its 2018 Planning Awards, chosen by a jury of 20 client and agency judges, led by Alessandra Bellini, Tesco's chief customer officer.
News
Newsquest unveils new LOCALiQ brand
Newsquest, the UK local media group, announced yesterday the launch of a new B2B brand as it accelerates its push into digital marketing services.
FEATURE
The murky world of digital advertising
How important is online marketing? How vital are quality media and brand safety to advertisers? What does it all mean? Tom George guides us through this opaque new world.
SUPPLIER PROFILE
Big Publisher Functionality for Small Publisher Budgets
The challenge for many independent publishers, Perception SaS’s Andy Kirk tells James Evelegh, is that they are trapped in inadequate publishing systems – be it circulation, sales or content management – that limit their ability to compete effectivel
News
The Ozone Project appoints Craig Tuck
The Ozone Project, an audience platform formed by some of the UK’s largest newsbrands, today announces the appointment of Craig Tuck as Managing Director for its commercial division, Ozone Audience.
News
UK adspend continues to rise
UK adspend rose 6.4% year-on-year to reach £5.6bn in Q2 2018 – the 20th consecutive quarter of market growth.
News
eBay partners with News UK
News UK has launched a real-time commercial content partnership with eBay, to deliver branded content reacting to the news agenda across The Times, The Sun and News UK’s owned digital platforms.
News
AOP partners with The Media Trust to manage Cookie Deployment
The Association for Online Publishing (AOP) yesterday announced a collaboration with The Media Trust to provide its members with a centralised pool of verified cookie data, via a single login.
News
Newsworks announces 2018 Planning Awards shortlist
This year's Newsworks Planning Awards attracted a record 104 entries from agencies including OMD, MediaCom, Bountiful Cow, Carat Manchester and Manning Gottlieb OMD, say the organisers.
News
Marketing budgets rise in Q3, but at weakest pace in nearly three years
Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years.
News
Vogue appointments
British Vogue has made three senior appointments: Jewellery and Watch Director, Fashion and Accessories Editor and Contributing Jewellery Director.
News
UK Digital Adspend grows by 15% year-on-year
UK advertisers spent £6.4bn on digital advertising in the first half of 2018, according to the latest results of the IAB UK and PwC Digital AdSpend report.
News
Dazed Media announces two senior appointments
Dazed Media has announced the appointment of a General Manager, Commercial and a Fashion Account Director.
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