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IAB Europe & IAB Tech Lab release updated transparency & consent framework
IAB Europe, in partnership with IAB Tech Lab, today announced the launch of the second iteration of the Transparency and Consent Framework (TCF).
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Marie Claire Edit releases latest version of platform
Marie Claire UK has launched a new version of Marie Claire Edit, allowing users to search more than 6,000 brands using one single search bar.
NEWS
Buro 24/7 appoints Global Digital Director
Buro.Global has enhanced its senior leadership team with the appointment of Reena Prashar as Global Digital Director.
NEWS
Future celebrates Amazon Prime Day results
Future plc last week announced record-breaking Amazon Prime Day results. Future's advertising and eCommerce partners benefited from record traffic and transactions, says the company.
NEWS
Quality Journalism Eclipses Industry Benchmarks for Attention
Analysis by the World Media Group confirms that advertising campaigns viewed within a trusted editorial environment are yielding much better results for attention and viewability than the industry standard.
NEWS
UK marketing budgets flat-line – IPA
Q2 2019 IPA Bellwether Report shows zero overall growth following slight recovery in Q1.
NEWS
AOP sees boost in publisher confidence despite revenue decline
AOP and Deloitte reveal that industry confidence increased by 33% in Q1 2019 compared to Q4 2018, despite a fall in publisher revenue.
NEWS
North-West News Group chooses Miles 33’s editorial and advertising system
Miles 33 has announced that the North-West News Group, based in Omagh, has purchased a fully integrated multi-channel publishing solution from Miles 33.
NEWS
The Ozone Project partners with OpenX
The Ozone Project yesterday announced its partnership with OpenX, a leading advertising exchange, as Ozone Audience’s self-service partner.
NEWS
New IPA report reveals crisis in creative effectiveness
“We have arrived in an era where award-winning creativity typically brings little or no effectiveness advantage,” says new report.
NEWS
Condé Nast and Gucci partner for third season of The Performers
Condé Nast and Gucci have announced the third season of “The Performers”, a short film series which debuted in 2017.
NEWS
Jaguar sponsors new Mojo podcast
Bauer Media has launched the Mojo Innovators podcast with Jaguar as its commercial launch partner to promote the relaunched Jaguar XE.
NEWS
Dennis appoints MD of Demand Generation
Dennis Publishing has announced the appointment of John Webb as Managing Director of Demand Generation.
NEWS
Peter Field: “Newsbrands continue to play a significant role.”
In the first published analysis from the UK IPA Databank, Peter Field finds that newsbrands continue to grow in effectiveness and act as an amplifier to other media in multi-media campaigns.
NEWS
The power of positivity: A call for brands to target consumer moods
A new study commissioned by Hearst UK, reveals people in a positive mind-set are 90% more likely than those feeling less positive, to buy a product they have seen advertised.
