NEWS
European digital advertising market exceeds €55bn in 2018
Market grows 13.9 percent, which is the fastest growth since 2011, reports IAB Europe.
Advertising/commercial
All Articles
INTERVIEW
Point of Purchase
Magazines have long influenced fashion sales. Online, with publishers being able to link direct to purchase pages on client sites, the influence is more direct. Meg Carter talks to Justine Southall about Marie Claire’s e-commerce business.
SUPPLIER CASE STUDY - PSC & CROSBY ASSOCIATES
How to sell more ads
With many publishers still making most of their money from advertising, the one thing they all want to know is… how to sell more of it. James Evelegh asks Caroline Ackroyd, what is the secret of running a successful ads sales operation?
COMMENT
Advertising: beware amateurs … and politicians
When it comes to advertising standards, says David Hepworth, you’re more likely to find unscrupulous behaviour from the amateurs.
NEWS
Research: Hard news is good news for advertisers
Study shows that ads which appear around hard news stories elicit more and higher peaks in memory encoding and emotional intensity than ads in soft news stories.
NEWS
TI Media best overall media owner
Agencies have named TI Media as the best overall media owner to work with in the IPA’s Spring Digital Media Owner Survey 2019.
NEWS
Cosmopolitan Influencer Awards returns for 2019
Cosmopolitan has announced the return of the Cosmopolitan Influencer Awards, in partnership with jewellery brand Pandora.
NEWS
SquareMeal announces new Head of Telesales
SquareMeal, a guide to restaurants, bars and venues, has announced the appointment of Nikul Patel as Head of Telesales.
NEWS
Mark Allen Group goes live on Gemstone
Miles 33 has announced that the Mark Allen Group has gone live on Miles 33's Enterprise Sales Platform, Gemstone.
NEWS
AOP publishes ad blocking audit
AOP audit finds ad blocking rates at three-year low, but revenue lost continues to increase.
REVIEW
Data: the to-do list
AOP Crunch: top tips from the Guardian / Telegraph panel session…
NEWS
Hearst UK announces launch of Hearst Solutions
Hearst UK has announced the launch of Hearst Solutions, the new name for Hearst’s spectrum of connected services that are now available to clients.
NEWS
IAB UK announces latest IAB UK / PwC AdSpend study results
IAB has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44bn on digital advertising in 2018.
REVIEW
How mature are you?
Top tips from the latest AOP Crunch event on how to achieve digital transformation through data.
NEWS
The Week US appoints Adam Dub
The Week US has named Adam Dub, Chief Sales and Marketing Officer, effective April 22.
