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News UK unveils v-Studio
The Bridge, News UK’s commercial division, yesterday announced the creation of v-Studio, a full-service digital creative team specialising in creating, editing and publishing vertical mobile formats.
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Study reveals sectors most dominated by different devices
A study from Verto Analytics, measuring the cross-device behaviour of nearly 5,000 UK adults, reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them.
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Shortlist Media appoints head of digital
Shortlist Media yesterday announced the appointments of Emily Palmer as head of digital, and Nicola Marsh as head of creative strategy, in its continued drive to boost digital revenues and engage its “Met-Set” audiences across the UK with hyper-relev
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BPA names PulsePoint exclusive programmatic partner
PulsePoint, a leading global programmatic advertising platform, yesterday announced its exclusive partnership with BPA Worldwide, a global not-for-profit provider of business media auditing services.
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Spafax appoints media sales manager
Spafax, a leading provider of in-flight entertainment and entertainment curation, media sales, and content marketing, recently announced the appointment of Gianfranco Caputo as Senior Media Sales Manager in its growing European media sales division.
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RadiumOne to launch online safety division
Following the recent media supply chain furore, RadiumOne claims to have become the first adtech business in the UK to launch a division dedicated to improving online brand safety, tackling fraud and increasing transparency.
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Mobile drives digital ad spend past £10 billion threshold
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016 – according to the Internet Advertising Bureau UK / PwC Digital A
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World Media Awards – winners announced
The winners of the 2017 World Media Awards were announced last week at an exclusive VIP event held at The Ham Yard Hotel in London.
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Imagine wins Digiday award
Imagine, Immediate Media’s creative and content studio, won the Best Advertiser in Video at the inaugural Digiday Video Awards Europe for its “Upgrade your Mayonnaise” video campaign for Heinz Seriously Good Mayonnaise.
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MailOnline Enters Data Deal with Netmums
MailOnline has announced a new data partnership with one of the the UK’s biggest parenting websites, Netmums.
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Scott Roulet to lead BPA programmatic advertising initiative
In preparation for the launch of the B2B Media Exchange, a private marketplace (PMP) for BPA Worldwide’s membership, Scott Roulet has joined BPA as Vice President to lead the organization’s programmatic advertising initiatives.
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The Magazine Production Company now offers ad sales
The Magazine Production Company has welcomed to its team Michael O’Neill, who will offer advertising sales services to its clients.
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Realeyes research: emotion measurement can identify which ads sell and which don’t
A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.
News
Digital publishers optimistic for the year ahead
Latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association for Online Publishing (AOP) and Deloitte reveal that growth forecasts increased for the 12 months from December 2016, driven by
News
Majority of marketers not confident they’ve sussed mobile
The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a report by the Mobile Marketing Association and RadiumOne.
