News
IAB launches ‘native’ guidelines
The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising.
Advertising/commercial
News
5 fifteen expands North American operations
5 fifteen, a leading global advertising sales solutions provider, is expanding its global operations serving the magazine, newspaper, broadcast, and digital publishing industry with a strategic hire focusing on business development in North America.
News
Telegraph kicks off Six Nations with Two Media Partnerships
Telegraph Media Group (TMG) has unveiled details of its Six Nations coverage, launching two media partnerships with Avis and IBM.
News
Metro launches Renegade Campaign in Partnership with Jeep
Metro yesterday announced a new partnership with Jeep, showcasing its newest model – the Jeep Renegade, which will be revealed in today’s paper. The deal was brokered by Maxus Partnerships.
News
Guardian appoints head of Guardian Labs in the US
Guardian News & Media (GNM) has announce the appointment of Rachel Israel to the role of Executive Vice President of Guardian Labs, US. The announcement was made by Guardian North America CEO Eamonn Store.
News
New measurement system for newspapers and magazines enters next phase
The UK’s newspaper publishers, in co-operation with consumer magazine publishers, leading advertisers and agencies, yesterday announced the completion of the first round of appraisals for a new audience measurement system.
News
ABC and JICWEBS define new digital standards governance
ABC and the Joint Industry Committee for Web Standards (JICWEBS) yesterday announced an evolution of the current division of standards responsibilities across the two organisations.
News
Bauer launches Bauer Knowledge: The Millennial Chapter
Bauer Media has launched Bauer Knowledge: The Millennial Chapter, revealing experience is the most valued status symbol for the UK’s millennials. It is the first insight in a series of in depth studies into key audiences.
News
Ars Technica Signings Announced
Ciara Byrne is appointed Sales Director of Ars Technica UK and Sebastian Anthony is appointed Senior Editor leading all UK editorial, it was announced today by S.I. Newhouse IV, Ars Technica UK's Business Director.
News
Time Inc. UK Advertising Reveals New Structure
Time Inc. UK today reveals a new customer-focused structure for its advertising team, giving both clients and agencies simplified and better access to Time Inc. UK’s advertising solutions, scale and brands.
SUPPLIER Q&A
Q&A - Dan Heffernan
A publisher’s webstore is a critical step in the online journey of converting would-be subscribers into fully paid-up subscribers. Creating customer confidence online, dealing effectively with shopping cart abandonment and receiving accurate real-tim
FEATURE
Native Advertising - Our Journey
Native advertising is now all the rage, but the cultural realignments involved continue to prove challenging for many. The publishers of everyinvestor.co.uk began their journey two years ago and, writes Marco Callegari, the learning curve has been st
News
JICWEBS update on online ad anti-fraud initiative
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – confirms that, in mid-December at the IPA, it held the first cross-industry technical group meeting
News
InStyle marks the BAFTAs with Rising Stars Event
Fashion and beauty title InStyle is set to welcome the EE British Academy Film Awards with its biggest pre-Bafta celebration yet.
News
BMW i partners the Wallpaper* Design Awards 2015
BMWi is partnering the 11th edition of the Wallpaper* Design Awards, taking place in London on Thursday 15 January 2015.
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