B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
Repurposing archive content is one good way to populate blog pages, but how does a new magazine do that when, by definition, they have no archive? There are ways, writes Amanda MacArthur, by which new publishers can successfully blog from day one.
Human beings have evolved to act on the emotional response evoked in the brain by stories. And that means copywriting that targets the same part of the brain has a better chance of success, says Andy Maslen.
A cover of The Big Issue designed to mark Remembrance Day has been voted by the public as Front Cover of the Year at The PPA Awards 2015.
Adestra, the email marketing software provider, this week announced the appointment of Ryan Phelan as its new vice president of marketing insights to develop its U.S. market strategy and drive growth.
dmg information Asia Pacific, a subsidiary of DMGT, has announced it will invest more than $5 million in Liases Foras and aims to increase its business stake in the company over the next few years.
The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards – in partnership with PubMatic – at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound.
Air Business Group, the global mail, distribution, fulfilment and subscriptions management bureau has achieved the highest level of internationally recognised quality and environmental standards ISO9001 and ISO14001 for their second operational site
Angel Business Communications has launched a new digital magazine platform, Publishing Ninja, and is offering it to other publishers.
The pan-African business magazine, African Business, published by IC Publications, has launched its extensive digital archive. 33 years, 375 issues, and over 40,000 pages of the monthly magazine are now fully accessible and searchable, on Exact Editi
Haymarket Media Group today announced that Martin Gee, currently responsible for Technology Delivery of Video-on-demand & Digital Services, Audience Insight and Business Intelligence at Channel 4, will join its management team as Chief Technology Off
UBM plc today announced that it has acquired Global Sources Ltd’s 60.1% interest in eMedia Asia Limited.
Media 10, the publishing and events company, has appointed new editors for Icon and onoffice magazines.
RBI’s Community Care has launched a major new resource to help social workers tackle child neglect – one of the most difficult categories of child abuse to evidence.
Incisive Media has created a new role and announced the appointment of Peter Collins as the European Sales Director of the Risk Management and Trading Technology groups of brands.
Exact Editions and Mark Allen Group (MAG) have announced the broad expansion of an already prominent partnership; bringing a variety of magazines and journals to a new digital audience.
