News
yum! launch
On 3rd of June, Signature Publishing launches a new food title, yum! Initially to be published quarterly, it plans to switch to monthly in December.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Royal Mail profits up
Royal Mail Group has announced “continued good performance” in 2009-10 with operating profit rising by £83 million to £404 million, up by 26% on the previous year.
News
New team at Advertising Association
The Advertising Association (AA) has announced two senior hires to complete a new management team at the Association, charged with delivering its agenda-setting strategy.
News
Supermarket success for Cheshire Mums
The parenting publishing sector has seen significant recent growth with a number of new free publication launches and continued advertising growth, says distributor Self Select.
FEATURE
Working with your printer
With advertising revenues down, paginations shrinking and run lengths decreasing, many publishers are caught in the eye of the ongoing economic maelstrom. But help is at hand! And from a source much closer to home than you might imagine. Kirk Gallowa
FEATURE
The Main Event
Maximising your number of viable revenue streams is long-accepted good practice, and events have been seen as sensible brand extensions since pre-internet days. For those publishers yet to dip their toe into the events pool, or for those who might ha
FEATURE
The power of infinity
At February’s Publishing Expo, a stellar panel consisting of Guardian MD Tim Brooks, Future Chief Executive Stevie Spring and Incisive Media Group MD James Hanbury was convened to discuss ‘the future of publishing’. Unsurprisingly, it was standing ro
FEATURE
How do publishers feel about the future?
Perplexed, but not panicking......yet!..... That, writes Jim Bilton, seems to be the overall sense of what publishers feel about the future.
FEATURE
After the polls
With one of the most remarkable elections in history now behind us, Mark Bishop looks at what impact the new coalition government might have on the publishing sector.
News
Launch of Intermedia Brand Marketing
The launch of what claims to be the UK’s first fully integrated circulation and marketing company was announced this week by founders and partners, Kevin McCormick and John Bardsley.
News
New section for Heritage Commercials
The July issue of Heritage Commercials, the classic and vintage vehicle magazine, sees the launch of an “exciting” new section, called Classic Truck, which will be found inside every issue.
News
London unveils new Autocar-inspired bus
Transport for London has released the first official images of the next-generation Routemaster bus.
FEATURE
The World Cup – domestic sales opportunities
It’s not just suppliers of St George’s car flags who are limbering up for a busy summer. Publishers and retailers are also expecting a footie-fuelled sales bonanza. David Stam looks at publishers’ plans and expectations.
FEATURE
The World Cup – export opportunities
In just a few weeks, the Football World Cup comes to South Africa. The largest international sporting event of 2010 will bring scores of visitors to the country and the accompanying fanfare is set to deliver a significant spike in domestic consumer s
News
Nuts special 3D issue
Nuts magazine has unveiled a “ground-breaking” special 3D issue – which it claims is the first of its kind in the UK weekly men’s lifestyle market.
