News
Autocar launches student award
Autocar will put a final-year university student on the path to a automotive career with a new prize, jointly set up with automotive HR consultancy firm Courland.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Autocar becomes Egypt’s first international licensed title
Haymarket licensing partner OMedia has released the first international licensed magazine to be published in Egypt – the July issue of Autocar Egypt.
News
Haymarket gets Gold for carbon reduction
Haymarket has been awarded a Gold Award for its commitment and ongoing action towards the reduction of carbon emissions at the first annual Green500 Awards.
News
Love It!’s Colonel Condom Wages War On Unsafe Sex
As thousands of holidaymakers jet off for frisky frolics in the sun without contraception – Love It! gets tough on unsafe sex.
News
iSUBSCRiBE launches Jamie into online market
iSUBSCRiBE, the magazine and newspaper subscription site has signed an exclusive deal with Jamie Oliver’s magazine brand, Jamie Magazine.
News
RISI acquired by UBM
RISI, the US based information provider for the global forest products industry, today announced that it has been fully acquired by United Business Media (UBM). UBM previously owned 52% of RISI.
News
The Economist launches new brand strategy
The Economist unveils a new brand strategy for the UK with the launch, today (July 3rd) of a 70 second cinema ad: “RED WIRES”.
News
Pick Me Up gets editorial refresh
Pick Me Up, the real life woman’s weekly, has an all new look with a new invigorated design and stronger brand personality.
News
Triathlete launches in the UK
The European edition of Triathlete magazine hits the UK newsstand ahead of this year’s London Triathlon. The flagship title of the US-based Competitor Group Inc, Triathlete comes to our shores for the first time thanks to a joint venture agreement w
FEATURE
Winning Online Circulation Promotions
Subscriptions sold and paid for online have a lower acquisition cost than those sold via direct mail. Realising that is the easy bit; adjusting your marketing to capitalise on this fact takes a little more thought. Here, Anne Kottler reveals how US p
FEATURE
Magazines in a Recession
One of the many annoying things about a recession is that customers spend less and spend differently, meaning that businesses need to rethink their marketing plans and question the assumptions on which they were made. Christina Lucas looks at how cha
FEATURE
Nurturing ailing print while birthing a new business model
The challenge for publishers is to preserve their print models, because that is still where most of the money is, and to develop digital models, because that is where the growth is. Karlene Lukovitz looks at what strategies US publishers are adopting
FEATURE
Damascene Conversion
With advertising revenues disappearing down the plug-hole, many free titles are seriously considering getting their readers to pay. It can be done, but, says Ross Sturley, your title must fulfil certain conditions and you must be prepared for a long
FEATURE
Making the web work harder for print subs
As direct marketers, you all use the web as an acquisition source. But are you making it work as hard as it possibly can? Steve Price and Don Brown advise on how you can get more out of your web marketing.
FEATURE
The future of publishing
In fifty years’ time, will people have the same difficulty explaining the concept of print to their grand children as we currently do with records and cassettes? Probably, says Robert McCaffrey, who, whilst a fan of the printed word, fears that the f
