Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Renowned newspaper designer Mario Garcia says to “look south” when seeking new ideas in newspapers, and the upcoming WAN-IFRA America Latina conference, to be held in Santiago de Chile on 25 and 26 April next, will showcase what he’s talking about.
Telegraph Media Group, (TMG), has announced that it will be the media partner for BT River of Music, a flagship event in the London 2012 Festival.
Aimed at publishers, the WoodWing community and every professional working in multi-channel and digital publishing, the WoodWing Xperience took place in Amsterdam on March 27-28.
Emap International Limited, the multi-platform events, information services and b2b publishing group, has announced a major restructuring and rebranding exercise.
Haymarket Media in Asia has signed an agreement to licence its MediaWorks pitch training event in the US.
Newspapers have until 4 May to submit an entry to the World Young Reader Prizes, the annual awards from the World Association of Newspapers and News Publishers (WAN-IFRA) that recognize success in engaging the young.
New jobs in the newsroom that nobody has ever heard of before, staff that resists change, and the constant challenge of producing quality journalism with less resources.
The Sunday Times Magazine will be celebrating its 50th Anniversary with three special free exhibitions at galleries in Bristol, Manchester and Birmingham.
Decanter, the organiser of the Decanter World Wine Awards, is launching a new wine competition in Asia.
The third annual WAN-IFRA Printing Summit opened in Berlin on Wednesday with an inspiring message to publishers.
NME has announced a cross-platform partnership with J.D. Roots to support local music and search for Britain’s Best Small Venue.
Sir Christopher Meyer is to give the annual lecture at the Worshipful Company of Stationers and Newspaper Makers on 16 April.
The speaker line-up for the 64th World Newspaper Congress and 19th World Editors Forum in Kiev this September has speakers from North America, Europe, Africa, Asia and South America.
The Professional Publishers Association (PPA) has announced the line-up and agenda for its annual PPA Conference on May 9, 2012.
Publishing Expo 2012 reports 9% pure visitor growth, a cumulative growth of 19% in 2 years under UBM.
