Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
dmg events - Middle East, Asia and Africa, a leading international exhibitions company, has established an office in Qatar to support the growth of the country’s exhibition industry and to launch some of its most successful brands into the high-value
Akabo Media, the B2B publisher, has started to use Beeline Data Services’ data management services.
The recent past of global news brand Newsweek has been chequered to say the least. Variously, sold, merged, redesigned, closed and then relaunched by new owners IBT Media, it’s been back on our shelves for the past couple of years. As chief operating
Publishers love the killer insight – that nugget of knowledge that propels a step-change in performance. As James Ormiston, managing director of subscriptions bureau Circdata, tells James Evelegh, having the data infrastructure and analysts in place
The Media Services Group has announced that Motorsport Network in the UK has recently gone live on the Élan media platform.
DC Thomson, publishers of the Sunday Post, The Press and Journal and The Courier, has launched a new commercial team.
Advertising Week, the event for marketing, brand, advertising, and technology professionals, yesterday confirmed its global expansion to Sydney.
The Financial Times revealed a refreshed FT Weekend on Saturday, complete with a global brand marketing push and a new print and digital subscription bundle that combines premium digital access to FT.com and delivery of the Saturday newspaper.
Cosmopolitan has today announced the launch of its inaugural Self Made Summit, a one-day event for ambitious, entrepreneurial-minded young women, in partnership with online retailer, Very.co.uk.
Time Inc and DesignSingapore Council have announced a joint partnership to host the Brainstorm Design conference in Singapore in 2018 and 2019.
Archant has announced a multi-platform partnership with Channel 5 and North One Television to develop ‘The Gadget Show’ brand in the publishing space.
The Singapore + Wallpaper* Handmade Classics Showcase will be on display from 9 March until 11 June at Gillman Barracks, Singapore.
The Game Fair has announced a new media partnership with Time Inc UK titles including Country Life, The Field, Horse & Hound, Shooting Times, Shooting Gazette and Sporting Gun. This will mean exclusive packages and special ticket offers for readers.
dmg events - Middle East, Asia & Africa, a leading international exhibitions company, has acquired Coatings for Africa, the largest and longest-running event for its industry on the continent.
Informa, the international business intelligence, exhibitions, events and academic publishing group, today published its results for the 12 months to 31 December 2016.
