The app will help solve festive food dilemmas and help users cook like a pro. It includes specially chosen festive recipes, how-to videos and a very handy turkey-timer all from the UK’s number 1 food website (* based on a Nielsen survey August 2009 showing bbcgoodfood.com to have the highest online growth in its sector.)
The app comes with carefully selected food ideas for the festive period from irresistible canapés, starters and classy cocktails to classic Christmas dinners with all the trimmings, all triple-tested by BBC Good Food’s expert cookery team. Each recipe is accompanied by stunning photography to tantalise the taste buds and foolproof, easy to follow how-to information. Once you find a recipe you like you can store it in your favourites to find it easily later or even email it to a friend.
The app also features a selection of instructional videos with handy demonstrations on cooking techniques, such as knife skills or making your own mayonnaise. You can find detailed information on seasonal ingredients and what to do with them, the app also features a turkey-timer that allows you to input the size and weight of your turkey to get estimated cooking times.
Digital Publisher at BBC Worldwide, Alex White said: “I’m sure Festive Recipes will be an instant hit with both novice and experienced cooks. Preparing festive meals can be a bit overwhelming; deciding what to cook, buying the right ingredients, ensuring everything is cooked at the same time and making sure it all looks pretty on a plate when you serve it to expectant guests. The app combines BBC Good Food’s expert knowledge, advice and ideas in one handy pocket-sized companion, perfect for providing everyone with some festive foodie inspiration.”
The Festive Recipes app was developed for BBC Good Food by Agency Mobile.
The Festive Recipes App is available for £2.39 from the App Store on iPhone and iPod touch.
Festive Recipes is the second iPhone app to be launched by BBC Worldwide, following the Radio Times App launched earlier this year.
About BBC Good Food
The BBC says: “The BBC Good Food app was developed in partnership with Agency Mobile.
Market leading BBC Good Food magazine recently celebrated its 20th anniversary with 323,171 monthly readers. The website, bbcgoodfood.com, has 1.9 million unique users, with a database of more than 6,000 recipes and is the category leading website.
Good Food’s festive iPhone app is the second app from BBC Worldwide following on from the launch of Radio Times’ iphone app. The Radio Times application has a single fee of £2.99 enabling Apple customers to browse Radio Times’ extensive listings including seven days worth of TV and radio programme information across 400 channels and stations.”
About BBC Worldwide
The BBC says: “BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has seven core businesses: Channels, Content & Production, Digital Media, Sales & Distribution, Magazines, Home Entertainment and Global Brands. In 2008/09, BBC Worldwide generated profits of £102.6 million (before exceptionals) on sales of over £1 billion.
BBC Worldwide was awarded with the Queen’s Award for Enterprise in April 2009. This prestigious award for International Trade recognised the company’s substantial growth in overseas earnings and its commercial success at outstanding levels, based on 3 years’ trading results, which benefit the UK creative industries and ultimately the licence fee payer.”
