Good Food, a UK food media brand, has launched Good Food Tasted – a new YouTube channel which it says blends personality-led entertainment content with the brand’s signature culinary expertise. The channel debuts with Spin the Dish, an original competitive cooking series hosted by siblings Kola Bokinni (Ted Lasso) and Yinka Bokinni.
The publisher says Good Food Tasted aims to bring cooking to life in way that is as informative as it is entertaining with shows fronted by leading chefs, the most exciting names in food content creation and some of the UK’s favourite famous faces.
Launch series, Spin the Dish, sees two creator-chefs from contrasting culinary traditions go head-to-head to put their “spin” on beloved family classics like lasagna and chicken pie. Expect reinvented favourites, wild flavour combinations, and plenty of passionate debate, as Yinka and Kola taste, challenge and ultimately crown the winning dish.
Spin the Dish guests across six episodes include chefs Big Has, Jane Hong (Let Jane Cook) and Omar Allibhoy (The Spanish Chef), innovative new food businesses including Chubby Dumpling and The Flygerians, plus food creator Joseph Denison Carey. Recipes featured on the show will also be available online for people to try at home.
Following Spin the Dish, a slate of original commissions are planned for Good Food Tasted for 2026 and beyond, continued the publisher, including helping audiences explore how to find the best of international cuisine on your doorstep; famous faces take on big food-based challenges, and delving behind the service of some of the biggest chefs and kitchens across the UK.
Lily Barclay, content director of Good Food, says: “Good Food champions achievable recipes from a wide range of cuisines and Tasted gives us an exciting new platform to bring that spirit to life. This channel is about entertainment as much as expertise, and working with Fawkes Digital and the brilliant Bokinni siblings has allowed us to launch with real energy and ambition.”
Paul Doyle, director of video strategy & delivery at Immediate, adds: “In launching Good Food Tasted, and our wider Good Food YouTube pipeline for 2026, we are excited to collaborate with industry‑leading producers like Fawkes Digital, Objekt, Backlight and others to spotlight the richness of the UK food culture for a YouTube audience. Good Food Tasted is a milestone in our mission at Immediate to build a home for high‑attention, premium, personality‑led video powered by brilliant creators from within the business, as well as talent from across the world.”
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