BikeRadar Live is teaming up with a host of leading names for the UK’s biggest cycling festival, taking place on the weekend of 11-12 July 2010 at Brands Hatch in Kent. The first of these partnerships is with CycleActive, with the UK’s leading cycle instructors returning to the event to deliver their unique brand of skills training to experts, novices and kids.
CycleActive attended the inaugural BikeRadar Live show last year, and will be expanding on their offering for 2010 with a new ‘Pump and Jump’ area, as well as the successful junior skills area and skills clinic for mountain bikers.
The Pump and Jump free sessions will teach mountain bikers all about flying off lips, small jumps, kickers and tabletops. The hour-long sessions will take place on a custom built pump-n-jump coaching track, and are guaranteed to transform the skills of mountain bikers, enabling them to put them to the test at the rest of BikeRadar Live.
In the spirit of getting the whole family cycling, CycleActive will again be running the hugely successful junior skills sessions. The 20-minute sessions will cover all kinds of biking skills, with a motivated and relaxed style of coaching from the CycleActive experts that is ideal for building confidence in young cyclists.
Developing those skills further, CycleActive founder Chris Ford will also be running a one-to-one skills clinic, where he will help mountain bikers to identify any problems or issues that riders can’t get to grips with. The individual sessions will run throughout the weekend, and will be free of charge.
Chris Ford, Founder and instructor at CycleActive said: “With the right instruction it’s amazing what cyclists and mountain bikers of all ages can achieve, and in a relatively short time. Whether it’s getting kids off stabilizers or adults into the air for the first time, the CycleActive instructors have the skills and experience to make it happen with safety and style.”
Grant Norris, Event Manager for BikeRadar Live said: “We’re delighted that CycleActive are returning to BikeRadar Live again, the feedback that we got for the skills sessions last year from cyclists and families was great. Encouraging children to ride better, smoother, safer and with greater confidence is really key to BikeRadar Live, as we equip the cyclists of the future with the skills that they need.”
The Pump and Jump area should be really fantastic, mountain bikers are sure to pick up loads of exciting skills and tips and it’ll certainly be great to watch!”
Book online now at www.bikeradar.com/live or call the BikeRadar LIVE HOTLINE on 0871 230 7158
One-day, Weekend and Family festival tickets from £15 in advance.
Children 12 years and under go free (maximum 3 children per adult). No booking fee. Lines open 24 hours a day. Calls made from a landline will be charged at 10p per minute, mobile tariffs may vary. Gates open midday Friday, 9 July for weekend ticket holders.
About Future
Future says: “Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts. Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com. Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.”
About CycleActive
CycleActive says: “CycleActive Limited is a dedicated cycle training and travel company based in the mountains of the Lake District in Cumbria. The company was established in 1996 by Chris Ford, after training as a chartered accountant with Deloitte in London and then Leeds. Chris set out to establish a range of African tours and spent the first three years of his business life based in east Africa, exploring new routes for UK clients to experience. On his return to the UK Chris set out to professionalize the business, in keeping with his own professional business experiences. This meant training all guides through to the highest levels possible within cycle leadership and establishing a reputation for excellence both as leaders of holidays and instructors of mountain bike skills.
In the last ten years CycleActive has established itself as the UK’s leading provider of mountain bike skills training. Every instructor is highly qualified through the major governing bodies of cycle sport, and the company works closely with the official Mountain Bike Leader Award body to train future leaders across the UK. The client list includes major cycling organizations such as Sustrans, the CTC, British Cycling’s Olympic Talent Team, a range of outdoor centres, the armed forces and thousands of individual cyclists of all ages and abilities.
CycleActive and Future publishing have had a close working relationship since 2001 when the first major skills feature written by Chris Ford appeared in What Mountain Bike. Since then Chris has been a highly acclaimed feature writer for Future, both in print and online, and is currently writing answers for the bikeradar.com Q&A series.”
