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Forbes Achieves Highest Readership Ever in the U.S.

Forbes Media announced yesterday at the 61st Cannes Lions International Festival of Creativity that, according to recently released GfK MRI data, Forbes magazine has achieved its highest readership ever in the US, increasing by over one million readers in the past year to more than 6 million.

Forbes says: Forbes surged in readership from 5,079,000 in Spring 2013 to 6,118,000 in Spring 2014 — a rise of more than 20 percent and the largest figure for Forbes in MRI’s records.

According to the GfK MRI national Survey of the American Consumer, Forbes remains the most read business magazine in the U.S., outpacing its nearest competitor by 2.5 million readers.

“Our content has never been more relevant,” said Randall Lane, Editor of Forbes magazine. “We are continuously honing a product that emphasizes why readers love magazines: hard-hitting reporting, in-depth and opinionated writing, world-class photography and design and unparalleled access to the world’s most powerful people who are transforming industries and changing the world.”

“Our significant rise in readership is a true testament to the power of Forbes magazine, which has served as the front door to our brand for almost a century,” said Mark Howard, Forbes Media’s Chief Revenue Officer. “This growth underlines the unique value proposition that we provide for marketers who are able to reach more consumers, entrepreneurs, business owners, managers and investors through Forbes than any other business magazine.”

Over the past few months, Forbes has been honored with numerous awards. The magazine is a finalist for two Loeb Awards, which will be announced later this month. In April, Assistant Managing Editor Kerry Dolan received the Overseas Press Club’s Morton Frank Award for best international business news reporting in magazines. Also this year, Forbes.com was voted Best Business/Finance Site by the UK's Drum Online Media Awards. In December, Adweek named Forbes “Hottest Business Publication.”