Titled weheartcraft, the website was launched earlier this month and taps into the expanding papercraft and scrapbooking markets, as the trend for homemade cards continues to grow.
With thousands of different products available from big name designers such as Martha Stewart, Sizzix and Tim Holtz, weheartcraft offers quick delivery direct from suppliers to your door. There’s everything from beautiful ribbon and card to buttons, paper punches and tools for sale, providing papercrafters’ with an easy-to-use and time-saving resource.
Launching as part of weheartcraft is a special deal section, www.we-heart-deals.com, which offers users daily discounts on selected craft products. Offers range from inspiring books and crafty supplies to magazine subscriptions, adding even more value for the customer.
Stuart Anderton, Group Publishing Director of the Craft portfolio, says: “Future has been a key player in the craft industry for 20 years, linking active crafters with the manufacturers of crafting gear. It’s fantastic to be able to use digital technology to make that link even more directly. Weheartcraft allows crafters to buy the materials they need to be creative with just a click of their mouse. With well over 5,000 papercraft and scrapbooking products, we have teamed up with a number of partners to offer a massive range of products to keen crafters.”
Future Publishing has a vast amount of experience publishing in the craft market, and its portfolio includes titles such as The Knitter, Cross Stitcher, Mollie Makes and Papercraft Inspirations. The new retail website provides a new and innovative way to drive revenue in the sector.
