Previously only available on iPad, the new Daily has been redesigned across mobile and tablet for both iOS and Android to create a news app that goes beyond a digital newspaper says the Guardian: “With thoughtful design, easy navigation, and improved user experience. It brings an enhanced reading experience without distractions or interruptions.”
Available as part of the Guardian digital subscription, the Daily offers a new way to experience Guardian journalism on digital devices - delivering a crafted edition of the Guardian’s best journalism.
With clear navigation through the Guardian’s sections, the Daily allows readers the chance to read each edition entirely, or to simply swipe through stories and supplements from the Guardian and the Observer. Designed to work around different habits, the Daily is published once a day at 03:00 BST/22:00 EDT/13:00 AEDT and can be easily downloaded so readers can view it offline and include in their daily routines, say the publishers.
It now forms part of the Guardian digital subscription, which also includes premium access to the Guardian’s Live App, with the Live and Discover features, as well as ad-free web access to theguardian.com and an improved crossword experience.
The Daily UK edition launched yesterday, existing subscribers will be transitioned across and US and Australia versions are planned for next year. The digital subscription costs £11.99/$19.99 USD/$21.50 AUD a month, with a special 3 month trial offer of £5.99 a month and is available to subscribe to directly from the Guardian site.
Caspar Llewellyn Smith, digital platforms editor Guardian News & Media, said: “We recognise a growing desire among readers for a digital space in which to catch the day’s most important stories at one point in time - away from constant breaking news. The Daily is a beautiful new product that emphasise our strengths in photography and design, and it is edited to let you enjoy some of the world’s best journalism in considered style.
“It’s the perfect complement to our Live app - readers will have the freedom and flexibility to choose how to stay across every story that matters and more.
Anna Bateson, chief customer officer, Guardian News & Media, said: “As part of our reader-centric approach we’ve reimagined the Daily as a thoughtful, considered digital edition of Guardian journalism - designed to fit into our readers’ daily routines. It offers readers the chance to shape the way they enjoy the journalism - from breaking news through the Live app, to the curated Daily edition.
“The Daily represents a significant progression in our digital subscription offering, which we are developing and growing to achieve our ambitious supporter goal.”
According to the Guardian, more than a million readers have contributed financially to the Guardian over the past three years - digital subscriptions to the news organisation’s premium app and tablet editions currently stand at 190,000, and the total number of monthly paying supporters including digital and print subscribers, patrons, members and regular contributors stands at over 655,000. In addition to this, 300,000 one-off contributions have been made in the past 12 months.
The Guardian is aiming to grow reader revenues, with a focus on digital subscriptions alongside its contributions model to build a more financially sustainable organisation, and says it hopes to reach two million paying supporters by 2022.
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