Mike (pictured) brings with him 10 years of experience in advertising sales, working across TV, cinema, outdoor, online and mobile. Formerly mobile controller at Sky Digital Media, Mike headed up their mobile sales operation, for the past two years.
During his time at Sky Digital, Mike created a strong reputation for delivering brands to the mobile space – across mobile web, Smartphone and tablet applications – and secured long-term sponsorships across a number of brands, including Sky's first ever launch partnership for the Sky Sports iPhone/iPad app. Last year Mike won "Most effective mobile advertising campaign of 2010" by EMMA (Effective Mobile Marketing Awards) for his work with Procter and Gamble.
In his new role, Mike will be responsible for commercial solutions across IPC’s mobile portfolio.
Sam says: “At IPC we have built a fantastic offering for our audiences on mobile platforms which is growing rapidly every month. This newly created role gives commercial partners access to our brands across a range of disciplines on mobile devices. We are delighted that Mike has decided to join us at a time when someone of his calibre and experience is very much sought after in the market.”
Mike adds: “I'm hugely excited to have the opportunity to help develop and commercialise IPC's mobile advertising offering at such a key time for the business. With the traditional print landscape utilising the mobile and tablet space ever more and mobile Internet consumption primed to only continue to rise, there's never been a better time to connect with IPC's premium digital audience in a truly 24/7 nature.”
Mike takes up his new role with immediate effect.
